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MS & Pharmacies (fwd)
> [Beyond the PR, the smell of info-privacy "rats?" pm]
> > Leading Pharmaceutical Software Firm Taps Microsoft Internet
> > for Pharmacy Re-Engineering PDX to Transform Retail Pharmacies Into
> > Comprehensive Health-Management ..
> > Source: PR Newswire
> > REDMOND, Wash., Sept. 18 /PRNewswire
> Microsoft Corp.
> > today announced that PDX, a leading supplier of pharmacy
> > software, has selected Microsoft(R) Internet technologies to anchor its
> > re-engineering of retail pharmacies. Using the Windows NT(R) platform
> > ActiveX(TM) Technologies, PDX will link physicians, pharmacists and
> > via the Internet, making efficient, comprehensive health management as
> > as the nearest drugstore -- or computer keyboard.
> > The announcement signals that the front lines of preventive health care
> > moving closer to home, and that pharmacists can expect to play a new,
> > significant role in helping maintain patients' health.
> > "Pharmacists are becoming much more active in disease and wellness
> > management," said Ken Hill Sr., president and founder of PDX. "That
> > will only continue."
> > The PDX initiative comes at a time when managed care is forcing health
> > provider organizations to shift from managing revenues to overseeing
> > reductions in operating costs, all while improving the quality of patient
> > care.
> > As smaller health care organizations become part of larger provider
> > networks, there is a need to coordinate information among multiple
> > -- including hospitals, physicians' offices, laboratories and insurance
> > companies -- to create an integrated health care delivery system.
> > To meet this need, PDX will target its initial efforts at the area of
> > prescription services. The company's Windows(R) operating
> > systems will enable physicians to submit prescription orders
> > reducing the chance of error and speeding delivery of medication.
> > Pharmacists can notify doctors when they dispense medicine, or they
> can ask
> > questions about a particular drug therapy, all electronically. Patients
> > need a prescription refill can request one through e-mail.
> > It is after pharmacists provide medication, however, that PDX promises
> > dramatically change their roles. Using PDX(R) systems, pharmacies will
> > able to develop patient histories that include clinical, prescriptive,
> > disease-state and allergy information. They can then use this
> information to
> > counsel patients on everything from appropriate exercise and diet
> > to eliminating sources of stress in their lives.
> > The PDX approach also creates an online early-warning system for
> > primary-care physicians. If a patient suffers side effects from a
> > medication, a pharmacist can quickly consult a physician online for a
> > in the prescription. A pharmacist can also notify a physician
> > if a patient is not following dosage instructions. The physician can then
> > change her or his refill instructions online to make future prescriptions
> > contingent on an office visit.
> > "This isn't a simple streamlining of an industry's operation, but a
> > redefinition of its function," said Graham Clark, group manager of retail
> > and distribution industries at Microsoft. "PDX hasn't just made the
> > more efficient; it has fundamentally re-engineered its business model."
> > Hill of PDX called his company's approach a natural consequence of
> > cost-conscious health care. "The only way we're going to increase
> > is to get patients involved -- and that means getting pharmacists out
> > behind the counter to actively support the therapies doctors are
> > prescribing."
> > PDX systems will also provide online access to each patient's medical
> > history. And these histories will be portable. Patients can share them
> > whomever they choose -- doctors, pharmacies, insurance companies --
> and can
> > change that access at will.
> > "This is not about building a data warehouse," Hill said. "It's about
> > getting patients the critical disease and wellness information they
> need so
> > they can share it with those they trust to provide their health care."
> > PDX chose Windows NT for its computing platform and ActiveX software
> > preserve client/server functionality across the Internet. The company's
> > systems will also incorporate Java(TM) programming, making them a
> > fit for Microsoft Internet Explorer 3.0, the Microsoft Web browser that
> > supports both ActiveX and Java technologies.
> > PDX will have access to Microsoft security software to preserve the
> > integrity of its online transactions. Microsoft development tools will
> > the company reuse core software components as it develops new
> > for other health care providers.
> > "The primary concern of the health care industry is creating
> > that enable fast, effective care," said John Carpenter, worldwide health
> > care industry manager at Microsoft. "Our Internet solutions can
> > the administration of health care so providers can concentrate on its
> > important aspect -- delivery."
> > Hill praised Microsoft's strategy. "They understand the future of retail
> > computing, that people will use objects instead of files, graphical user
> > interfaces instead of character-based systems, and Internet-based
> > instead of proprietary solutions," he said. "That's why we're excited
> > this relationship."
> > SOURCE Microsoft Corp.
> > /CONTACT: Kristen Phillips of Insync Partners, 503-226-8238, or
> > firstname.lastname@example.org, for Microsoft Corp./ (MSFT)
> > [09-18-96 at 09:00 EDT, PR Newswire]