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M$ and its ADCU
At ZDNN there is an article by Mary Jo Foley, "Microsoft's Secret Weapon:ADCU"
M$ has 500-600 people working full time, just spotting trends and making
deals in their ADCU dept.
http://www.zdnet.com/ I think the link is under "rumors", but
you can search for it.
Also, C/NET had an article about great sales figures for SONYWEBTV, and
Mitsubishi's WebTV tv-combo sets selling very well. The Sony's are selling
for $199.00, which includes a $100.00 company rebate.
I can see millions buying these sets never even knowing M$ is involved.