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Competing With Products and Standards
Just ran across a book that may interest people on
this list: Microsoft Secrets by Cusumano and Selby.
It reminded me of something I had forgotten, that
Microsoft gave away 450,000 copies of
Word as a way of capturing the word processor
market (pp 139-140).
Also, there is this gem of a Gates quote on page 157:
Standards increase the basic machine that you
can sell into [the market] ... I really shouldn't say
this, but in some ways, in an individual product
category, it leads to a natural monopoly...
You couple this with Gates comments about standards
in The Road Ahead and it is hard not to see things.
(The Road Ahead is indexed, and there is an entry for
Standards, Internet that is worth reading)