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THE BOYCOTT DU JOUR
>THE BOYCOTT DU JOUR
>By Martin F. Nolan, Boston Globe Columnist
>Boston Globe, August 6, 1997
>
>In 1881, an Irish rental agent, Captain Charles Boycott, worked for the
>earl of Erne, an absentee landlord with holdings in County Mayo. The
>Irish Land League, led by the nationalist leader Charles Stewart Parnell,
>urged lower rents for farmers.
>
>When Boycott refused to reduce rents for his neighbors, they ostracized
>him, cutting off all economic contact: no servants, no farm-hands, no
>commerce, no mail. His name stuck, and not just because of Mayo men’s
>fabled attitude for grudges.
>
>In this century, the boycott was an effective weapon against apartheid in
>South Africa. As serious, hard work, the boycott is a compelling
>expression of moral revulsion. As simply a badge of moral superiority, a
>boycott can be ludicrously ineffective.
>
>Not so in Massachusetts, which has dismayed the State Department, a useful
>thing to do. The U.S. ambassador to Indonesia visited Boston to urge
>caution on a selective purchasing law aimed at Indonesian abuse of human
>rights in East Timor. A Bay State law affecting Burma is similar to
>federal trade sanctions against the Burmese, so the idea of the feds
>lecturing the states selectively does not square with the universality of
>human rights.
>
>The Southern Baptist Convention, upset at the Walt Disney Co. for the
>latter’s toleration of non-Baptist habits, sponsors a boycott to de-fang
>the Lion King and to exterminate Mickey Mouse. This effort may be as
>effective as the official US boycott of Havana cigars and other Cuban
>products some 35 years ago. That bipartisan effort was supposed to stamp
>out godless Communism in this hemisphere. Castro, like Disney, survives.
>
>On the left, and on the left coast, take Berkeley Calif., please. In the
>San Francisco Chronicle, Elaine Herscher reports that "Berkeley is
>boycotting so many things that soon there may be no gasoline politically
>correct enough to run the city’s vehicles." Arco, Texaco, Mobil, and Shell
>gurgle with improper political additives because they trade with the wrong
>countries, so what goes into the city’s police cars and fire engines?
>Herscher writes: "Exxon is the only major oil company that’s not on the
>banned list. And that’s no help. The city is unofficially boycotting
>Exxon, too, because of its sluggish response to the… Valdez oil spill that
>fouled 700 miles of Alaskan shoreline."
>
>In the 1960s, boycotts were an awkward mix of rectitude and trendiness. I
>covered one of the first events organized to boycott lettuce. At a
>combined rally-cocktail party in a Manhattan townhouse, a famous person
>asked me about the effort in which her famous husband was involved: "Isn’t
>this a neat idea?"
>
>As politely as I could, I suggested that the men who mined the diamonds
>adorning her wrist and throat would heartily envy the conditions under
>which the farm workers of Cesar Chavez harvested agribiz lettuce. But
>South Africa was not in vogue then. Kern County in California was.
>
>In the 1980s, I wandered into an urban food cooperative out of curiosity,
>not hunger, which was just as well, because the boycott wall was as big as
>some the countries being boosted or boycotted. In ideological detail no
>pesticide could penetrate, broadsides saluted or denounced Guatemalan rice,
>Nicaraguan coffee, and Salvadoran bananas.
>
>Guilt by association is Senator Joseph McCarthy’s legacy to the boycotting
>impulse. Cigarettes now rank with Communism as a bad idea, but a
>successful boycott of all products made by cigarette conglomerates would
>make America’s cupboards resemble Mother Hubbard’s. (Adios, Velveeta nachos.)
>
>Modern multinational commerce makes moral superiority difficult. If
>Pepsi-Cola is doing business with Burma, then reach for the alternative.
>Oops, Coca-Cola is on the streets of Nigeria. When one’s appetizer is
>outrage du jour, boycotting lunch is a tough assignment, like looking for
>Captain Boycott in a Baptist-free Disneyland.
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