[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
Re: AM-INFO digest 20
On Sun, 9 Nov 1997 09:08:04 -0500 (EST), email@example.com wrote:
>(excerpt from letter by Charles Kelly to NT*Pro people)
>> Millions of consumers have voted to purchase Microsoft
>> products--almost always when other products (and often dominant and
>> technically superior products) existed on the marketplace.
>This is the line that always gets me. Please explain to
>me why millions of consumers would buy a technically
>INFERIOR product that does not have a significant
>marketshare. These millions of consumers obviously
>" . . . like me (C.Kelly) who are technically savvy and
>really do understand both the issues and the economics."
>Seems to me that these millions of consumers were lied
>to, cajoled, intimidated and otherwise overwhelmed by
>unfair practices into making the absolutely wrong
>decision. Wht would anyone buy a technically inferior
>product for their COMPUTER!
>Edward R. Mortimer firstname.lastname@example.org
>The Land of Beyond http://www.trailerpark.com/moonwalk/moonwolf/index.html
The answer is that many if not most of those "millions" never knew that they
"purchased" Microsoft products, because they were "bundled" with their
new hardware purchases. This is the "free" gimmick that Microsoft used as the
basis for its claims of market share. Once you repeat the big lie often enough,
it becomes a selffulfilling prophecy. When enough people agree that MS is the
frontrunner, more people tie their hopes for the future to the MS bandwagon.
THEN, millions of people DO purchase MS products, in response to deceitful
marketing practices and market manipulation. And most can't afford to just
"scrap" their initial choices when they find out the true cost of the MS "Way". So
if they are end users - they go on with "upgrades" in search of the solutions to their
problems. If they are "purchasers" for their company, how likely is it they will own
up to their initial mistake and then switch strategies to argue for an alternative to
MS (if they can find one)? How likely is it they will be rewarded for their honesty
by the company they work for?
Kind of reminds me of the neighborhood dope dealer "Hey man, the first one's
for FREE!". We'll talk price later, when you not only want it, you NEED it.
Glenn T. Livezey, Ph.D.
Director of Perinatal Research
Division of Maternal-Fetal Medicine
Department of Obstetrics & Gynecology
University of Nebraska Medical Center
600 South 42nd Street
Omaha, NE 68198-3255