[Upd-discuss] Wired on BBC Creative Archive

[Richard Stallman]

    But the problem is advertising. Lots of newspapers are trying to compete 
    with "TV model" on the Web: they give away their news the first days
    in order to get as many readers as possible and as many ads as 
    possible... And they imagine that it's impossible to get ads on archives.

Why would it be any harder to sell ads for archive articles
than to sell ads for current articles?  The demography for
readers might differ between current articles and archive articles,
but it isn't necessarily worse for the archives.