[Med-privacy] Prescription Data is valuable to marketers

[David Lesher]

<http://www.washingtonpost.com/wp-dyn/content/article/2008/08/03/AR2008080302077.html?hpid=topnews>


Prescription Data Used To Assess Consumers

By Ellen Nakashima

Health and life insurance companies have access to a powerful new
tool for evaluating whether to cover individual consumers: a health
"credit report" drawn from databases containing prescription drug
records on more than 200 million Americans.

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