[Licensed-to-Kill] CEO Rich Fromdeth Lauds Western Michigan University

[Licensed to Kill, Inc]

Philip Morris USA was recently named Western Michigan University's
2003-04 "Employer of the Year." The company is scheduled to receive the
honor on October 21, 2004. For more information, go to:
http://www.wmich.edu/wmu/news/2004/10/020.html

Today, Licensed to Kill CEO Rich Fromdeth sent a letter to WMU's
President, lauding the university for its exemplary support of the
tobacco industry and offering our company's services in the future.

####

October 14, 2004

Judi Bailey, President
Western Michigan University
1903 West Michigan Avenue
Kalamazoo, MI 49008

Dear President Bailey

The tobacco industry was most pleased to hear that one of our own had
been named Western Michigan University=92s 2003-04 =93Employer of the Year.=
=94

It bodes fabulously well for our industry=92s campus recruiting efforts in
Michigan and beyond, not to mention efforts by tobacco companies such as
our own to convince the public, media, lawmakers, and jurors that we are
not merchants of death, rather saintly corporate citizens.

As you may or may not know, Licensed to Kill, Inc was incorporated in
the Commonwealth of Virginia last year. The purpose of our corporation,
as stated in our articles of incorporation, is to =93manufacture and
market tobacco products in a way that each year kills over 400,000
Americans and 4.5 million other persons worldwide.=94 For more information
about our brutally honest company, go to http://www.licensedtokill.biz
<http://www.licensedtokill.biz/>

It is getting harder and harder these days to recruit people to work for
our industry. On many college campuses, tobacco company representatives
have been made most unwelcome by rowdy students, indignant faculty, and
moral-minded administrators. It=92s refreshing to hear that that=92s not th=
e
case at Western Michigan University!

It takes a special kind of person to work for the tobacco industry. Some
of the qualities we look for in prospective employees include: a
disregard for human life; a passion for targeting the young, the poor,
the black, and the stupid; the ability to rationalize the work, as in
=93If I didn=92t do it, someone else would=94; the propensity to miss the
forest for the trees, as in =93Lung cancer may have killed over 70,000
women last year, but what a pro-woman company Philip Morris for helping
out with employees=92 daycare costs!=94; and a burning desire to make lots
of money. That a whopping 30 Western Michigan University alumni are
employed by Philip Morris indicates that your university must be doing
something right!

>From the bottom of my heart, er, wallet, I thank you for so clearly
recognizing that a job pushing cigarettes is really no different than a
job as a nurse, a teacher, a park ranger, or a human rights advocate.
Granted, our industry may kill more people than we employ, but hey, a
company=92s gotta do what a company=92s gotta do!

I look forward to scheduling a meeting with you and the esteemed staff
of Western Michigan University=92s Career and Student Employment Services
to explore how Licensed to Kill, Inc could support your student
employment programs. Perhaps a generous contribution to a new office
building in exchange for naming rights, e.g. the =93Licensed to Kill
Career Center=94? A summer internship program for business students
interested in gaining real-world experience in how to make a killing? A
lecture series highlighting the lucrative job opportunities available
for students who adhere to the important ethic of =93profits over people=94=
?

Our company=92s only concern is your university=92s smoke-free policy, whic=
h
reaks of a double standard. If you want more alumni to work for the
tobacco industry, you shouldn=92t banish the carcinogenic byproduct of
their main source of income!

In conclusion, our company looks forward to the day when our partnership
with your university bears fruit and we too have the honor of being
named WMU=92s Employer of the Year.

In the name of profit,

Rich Fromdeth, CEO
Licensed to Kill, Inc