[Licensed-to-Kill] Guidelines for Representing Our Company

[Licensed to Kill, Inc]

GUIDELINES FOR REPRESENTING OUR COMPANY

A number of people have contacted Licensed to Kill, Inc,  eager to
promote our company and its deadly brands! Below, please find some
simple guidelines that representatives of our company are requested to
follow:

1) DRESS THE PART:  Licensed to Kill requires that all representatives
of the company wear appropriate attire and be well-groomed. Corporate
business suits are preferred, and cowboy hats are a must! It is
important that representatives prominently display our corporate logo at
all times. Fake cigars and large dollar bills also add a nice touch.
And Licensed to Kill representatives often carry oversized cigarette
packs with them.  You can download the pack design at:
http://www.licensedtokill.biz/products/L2Kwww.pdf (it is recommended
that you enlarge the design before constructing the pack).

2) ACCURATELY COMMUNICATE WHAT OUR COMPANY IS ALL ABOUT:  Remember, a
good Licensed to Kill representative always says what other companies
would say if their words truly matched their actions.  Licensed to Kill
is very upfront about our purpose:  to manufacture and market tobacco
products in a way that each year kills 5 million people worldwide.  We
don't hide what our business is really about, i.e. profiting from
spreading death and disease.  Your communication to the public should
match the tone of our website: http://www.licensedtokill.biz . Our best
representatives take on an enthusiastic "We're Rich, You're Dead!=99"
attititude. We recommend that you pick an appropriate pseudonym to match
your new persona.

3) CHOOSE EVENTS CAREFULLY
It's all about promoting our company's products and protecting our
business interests, so pick events with these objectives in mind.  You
might testify against smokefree workplaces on our company's behalf,
hand out advertisements for our company's products at a local community
event, or sign up people for company updates. Be creative and have fun
-- the gutsier the better! Most importantly, make sure that you document
your activities on behalf of our company and send us the photos and/or
video clips for our records.

Here are a couple of the most recent events that Licensed to Kill
executives and representatives have attended:

World Trade Organization negotiations (Cancun)
http://www.licensedtokill.biz/events/wto2003.html

National Conference on Tobacco or Health (Boston, MA)
http://www.licensedtokill.biz/photos/nctoh2003/richnpack2.jpg

Please note that we do not currently offer financial compensation to
company representations. We think you'll find that the personal
satisfaction of representing the world's first brutally honest tobacco
company is reward enough.

In the name of profit,
Corrie Prutspin
Senior VP of Corporate Communications
Licensed to Kill, Inc
http://www.licensedtokill.biz
Our motto: We're Rich, You're Dead!=99