[Licensed-to-Kill] Company Executives Call for "More Trade, Less Health!"

[Licensed to Kill, Inc]

Licensed to Kill, Inc executives Rich Fromdeth, Gray Vastone, Virginia
Slime, and Corrie Prutspin are currently in Cancun, Mexico for the 5th
Ministerial Conference of the World Trade Organization. To learn more
about the company's opinion about the WTO, read the press release below.

###

FOR IMMEDIATE RELEASE: Fri, 12 September 2003

Licensed to Kill Executives Call for =93More Trade, Less Health!=94

U.S. Tobacco Company Praises WTO for Supporting Global Expansion of
Tobacco Trade

Cancun =96 Licensed to Kill, Inc executives attending 5th Ministerial
Conference of the WTO in Cancun praised the organization for supporting
the tobacco industry=92s global expansion.

=93We love the WTO,=94 said Licensed to Kill CEO and Chairman Rich Fromdeth=
,
=93It is an organization that truly looks out for us Merchants of Deaths.
It=92s a pity that the same cannot be said for the WHO.=94

Licensed to Kill=92s objective in Cancun is to convince WTO officials and
delegates that international trade agreements should continue to treat
tobacco products like any other consumer product.

=93Tobacco is really no different than milk, carrots, or tea =96 it just ki=
lls
a few more million people around the world annually, if consumed as
intended,=94 said Licensed to Kill Director Gray Vastone, =93Indeed, tobacc=
o
is a commodity just like any other. It is our corporate right, in a global
free market economy, to sell death if we choose.=94

=93Our company openly admits that the tobacco industry kills 5 million
people worldwide annually, and asks =91who really cares?=92 =94 said Corrie
Prutspin, Licensed to Kill=92s Senior VP of Corporate Communications, =93In
our view, the lives and lungs of people around the world are a small price
to pay for the freedom to conduct business as we please.=94

=93The economic benefits of the tobacco trade go beyond our mega-billion
profits. Just think of all the money governments save on healthcare,
housing and pensions when smokers die early. Frankly, it=92s a quite a
burden on national budgets when citizens live long.=94

=93In particular, our company is interested in targeting the children and
women in low-income countries, who represent a huge untapped market for
us,=94 said Virginia Slime, Senior VP of Global Marketing, =93The last thin=
g
we need is more unfair trade barriers, e.g. bans on using misleading
descriptors like =91Light=92 and =91Mild=92 which infringe upon our tradema=
rk
rights.=94

=93The bottomline for our industry is that health concerns should not take
precedence over trade,=94 said Fromdeth, =93We applaud the WTO for not
excluding tobacco products from international trade agreements. Trade
treaties should trump international health treaties, like the recently
adopted Framework Convention on Tobacco Control. It=92s really that simple.=
=94

=93If the WTO continues to support the tobacco industry, our company may on=
e
day realize our dream of a cigarette in the mouth of every man, woman, and
child worldwide=94

- 30 -

About Licensed to Kill: Licensed to Kill, Inc is a real company. It was
incorporated in the U.S. state of Virginia in March 2003. The purpose of
the company, as stated in its articles of incorporation is =93to manufactur=
e
and market tobacco products in a way that each year kills over 400,000
Americans and 4.5 million other persons worldwide.=94 The company=92s sloga=
n
is: We=92re Rich, You=92re Dead! =99 For more information about Licensed to=
 Kill
visit www.licensedtokill.biz or email tobacco@licensedtokill.biz