[Ip-health] Key opinion leaders: independent experts or drug representatives in disguise?

[Melissa Raven]

Hi folks

The BMJ has a feature on key opinion leaders, including video and
commentaries:

BMJ  2008;336:1402-1403 (21 June), doi:10.1136/bmj.39575.675787.651

Feature

Drug marketing

Key opinion leaders: independent experts or drug representatives in
disguise?

Ray Moynihan, visiting editor, BMJ

http://www.bmj.com/cgi/content/full/336/7658/1402

http://www.bmj.com/cgi/content/full/336/7658/1402?ijkey=914vdwBBxz8uGID&keytype=ref

Cheers

Melissa
Melissa Raven, Adjunct Lecturer
Department of Public Health, Flinders University
GPO Box 2100 ADELAIDE  SA  5001
AUSTRALIA