[Ip-health] Google Offers $10M in Software Prizes

[Ira Glazer]

SAN FRANCISCO (AP) =97 Google Inc. is offering $10 million in prizes for
people who build the best software to enhance the company's upcoming
cell phone operating system.

The Mountain View-based company is developing a free cell phone software
package that it says will make it easier to surf the Web over mobile
devices. It also will give Google more opportunities to sell ads and
services.

The operating system will be based on computer code that can be openly
distributed among programmers, which Google hopes will encourage
developers to create new software and improvements that could spawn new
uses for smart phones.

Winning offerings could encompass simple aesthetic improvements like
personalized home screens or more complicated social-networking programs
that merge data from the Web =97 such as maps or personal Web pages =97 wit=
h
data from users' phones =97 like contact information or the phones'
geographic locations.

As part of the Android Developer Challenge, a panel of judges will pick
50 winners from entries received from Jan. 2 through March 3, 2008. In
the first phase of the competition, those winners will each get $25,000
and be eligible for ten awards of $100,000 and another ten $275,000 awards.

The second phase of the competition will feature another $5 million in
prize money.

Google did not specify how the applications will be judged. The company
only said the winning programs will "provide consumers with the most
compelling experiences."

Google also released a tool kit Monday for working on the new platform,
which is to be released in the second half of next year.

Four cell phone manufacturers =97 Motorola Inc., Samsung Electronics Co.,
HTC and LG Electronics Inc. =97 have agreed to use Android in some of
their phones. Google Chief Executive Eric Schmidt said he eventually
hopes the software will be integrated into thousands of different devices.

Twenty-nine other companies have signed on as members of the alliance.

Android will compete with mobile operating systems made by Microsoft
Corp., Palm Inc., Research In Motion Ltd., and Symbian, which is owned
by Nokia Corp. and several other major phone makers.