[Ip-health] Concern about benefits of RED aids campaign

Michelle Childs michelle.childs@cptech.org
Tue Mar 6 07:33:28 2007


Advertising Age magazine has reviewed the amount  of money raised for
the Global Fund to date by the RED campaign - $18 million based on a
marketing outlay of $100 million. See below for  link to the whole
article.


http://adage.com/article?article_id=115287