[Intl-tobacco] Marlboro Man most influential imaginary icon

[robert weissman]

Reuters
Smoking cowboy most influential imaginary icon

By Michelle Nichols
Wed Oct 18, 9:46 AM ET

They influence everything from how we look and act to eat and speak and
have even helped sway the course of history -- but they are not real.

And topping a list of "The 101 most influential people who never lived"
in a book released Tuesday is the Marlboro Man -- a macho American
cowboy who emerged in the 1950s and helped boost sales of Marlboro
cigarettes.

"The figments of our imaginations, the creatures we push out of our
minds into the real world are fully capable of pushing back with
surprising consequences," Jeremy Salter, one of the U.S. book's three
authors, told Reuters.

Coming in at number two on the list is Big Brother of George Orwell's
1984, followed by King Arthur, who the authors say embodies for many the
ideal monarch, and Santa Claus comes in at number four.

"Santa Claus governs our entire economy for the last quarter of the year
and without him businesses would go broke," said co-author Allan Lazar.

Barbie "the bodacious plastic babe who became a role model for millions
of little girls, setting an impossible standard for beauty and style"
makes the list at number 43.

But Rosie the Riveter, the buff, blue-collar factory worker who the
authors say helped jump-start the women's liberation movement comes in
at 28.

"The idea came to us that influential characters didn't have to exist,
that fictional characters were just as important in our lives, even in
maybe some cases more so than real people," Lazar said.

Even the Loch Ness Monster makes the list at number 56.

"As the most popular tourist attraction in Scotland, Nessie's influence
on the cash flow of that country has been significant," wrote the
authors of "The 101 most influential people who never lived."

At 101 was Paul Bunyan, a mythical lumberjack who the authors say was
created by U.S. lumberjacks during the 1800s "to bring some good cheer,
and esteem into their lives of drudgery."