[Intl-tobacco] New Book: Globalizing Tobacco Control

[Robert Weissman]

Title: Globalizing Tobacco Control: Anti-smoking Campaigns in
California, France, and Japan
Author: Roddey Reid, University of California, San Diego, USA

Publisher: Indiana University Press (ISBN: 0253218098) 1-800-842-6796
Issued on: December 2005
Pages: 310 pp, 20 illustrations + Tobacco Control Timeline
Country: USA
Language: English
Description:

This is a unique comparative study of anti-smoking campaigns and
movements in 3 G-8 countries from 1975 to 2000 to counter the expanding
tobacco epidemic. Based on research in tobacco control archives and on
over 75 interviews with state health officials, activists,
epidemiologists, and social marketers, it follows the gradual
replacement of smoking with non-smoking as the new social norm in
California, France, and Japan. Its point of departure is the decision
made in 1999 by the WHO=92s Tobacco Free Initiative to promote the
California tobacco control program as a global model for other regions
and countries. In three different sites this book analyzes the
interpenetration of local and global health promotion strategies, the
dynamics of collaboration between different participants and groups,
the challenges of community input and empowerment, and the struggle to
translate NGO initiatives into effective state policy and tobacco
control campaigns. Applying methods of analysis from the fields of
communication, sociology, and social studies of science the study
reprises public health debates of the early 1990s on health promotion,
social marketing, and community development but replaces them in the
context of histories of tobacco and public health, globalization, and
evolving forms of liberal government.

"At the cutting edge of comparative health policy studies in a
globalizing world, Reid's book will set the pace for years to come."
-Adele E. Clarke, University of California, San Francisco