[Intl-tobacco] Philip Morris/Altria 2003-2004 World Tour!

Tue, 08 Jun 2004 12:09:39 -0400

------ Forwarded Message
From: Anna White <awhite@essential.org>

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PHILIP MORRIS/ALTRIA 2003-2004 WORLD TOUR!
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What has Philip Morris, aka Altria, been up to around the world in the
last year?  At a youth advocacy training the day before Altria=92s 2004
Annual Meeting of Shareholders, speakers from around the world took the
audience on a tour...

UKRAINE

Daria Semenova, a 16-year-old youth advocate based in Ukraine, gave a
presentation on Philip Morris=92 marketing campaigns in her corner of the
world
http://www.essentialaction.org/tobacco/photos/altria04/4/darya.jpg

A l-o-o-o-o-ng billboard featuring =93Marlboro Country=94
http://www.essentialaction.org/tobacco/photos/uk/Marlcountry.jpg

A promotional flyer for the Bond Street brand, featuring a sports car
http://www.essentialaction.org/tobacco/photos/uk/bookcover.jpg

L&M sweepstakes: Win a computer, television, boombox, CDs, and other
items popular with youth
http://www.essentialaction.org/tobacco/photos/uk/l&mpromo.jpg
http://www.essentialaction.org/tobacco/photos/uk/l&mpromo7.jpg

=85all you have to do is turn in some L&M packs and your personal
information
http://www.essentialaction.org/tobacco/photos/uk/l&mpromo8.jpg
http://www.essentialaction.org/tobacco/photos/uk/l&mpromo9.jpg

L&M billboards featuring young people from around the world
http://www.essentialaction.org/tobacco/photos/uk/l&mbillb.jpg
http://www.essentialaction.org/tobacco/photos/uk/l&mbillb2.jpg

L&M promotional flyer featuring young people from around the world
http://www.essentialaction.org/tobacco/photos/uk/l&mpromo2.jpg
http://www.essentialaction.org/tobacco/photos/uk/l&mpromo3.jpg
http://www.essentialaction.org/tobacco/photos/uk/l&mpromo4.jpg
http://www.essentialaction.org/tobacco/photos/uk/l&mpromo5.jpg
http://www.essentialaction.org/tobacco/photos/uk/l&mpromo6.jpg

Marlboro promo (again personal info requested)
http://www.essentialaction.org/tobacco/photos/uk/marlpromo.jpg
http://www.essentialaction.org/tobacco/photos/uk/marlpromo2.jpg

Philip Morris, of course, wants everyone (especially legislators) to
think it is a =93responsible=94 corporation, so it has launched a =93youth
smoking prevention=94 program in Ukraine, featuring the lame line
=93Smoking? I=92ve got better things to do!=94

=85like use the computer
http://www.essentialaction.org/tobacco/photos/uk/bogusysp.jpg

=85skateboard
http://www.essentialaction.org/tobacco/photos/uk/bogusysp2.jpg

=85fall on my butt while playing soccer (this image speaks for itself!)
http://www.essentialaction.org/tobacco/photos/uk/bogusysp3.jpg

=85and play ping pong!
http://www.essentialaction.org/tobacco/photos/uk/bogusysp4.jpg

But this school book cover featuring a Marlboro Formula 1 racing car
exposes Philip Morris=92 true intentions!
http://www.essentialaction.org/tobacco/photos/uk/bookcover.jpg

Source of photos: Daria Semenova
Note: A few of the above examples are pre-2003

MALAYSIA

Ken Dahlgren, an adult coordinator for Reality Check (USA-NY), next took
the audience to Malaysia, and presented photos taken of Marlboro
promotions around the recent Formula 1 race in Kuala Lumpur.

The entryway to the Regenerate Red Zone Party, sponsored by Marlboro at
the KL Tower (3/20/04)
http://www.essentialaction.org/tobacco/photos/my/f1j.jpg

Hot wheels at the Regenerate Red Zone Marlboro party
http://www.essentialaction.org/tobacco/photos/my/f1k.jpg

Marlboro Speed Zone featuring interactive games and activities,
accompanied by the Marlboro girls at the Regenerate Red Zone Marlboro
party
http://www.essentialaction.org/tobacco/photos/my/f1l.jpg

Souvenir stand...courtesy of Marlboro
http://www.essentialaction.org/tobacco/photos/my/f1u.jpg

Of course, plenty of cigarettes available...
http://www.essentialaction.org/tobacco/photos/my/f1v.jpg

Marlboro girls and their deadly wares
http://www.essentialaction.org/tobacco/photos/my/f1o.jpg
http://www.essentialaction.org/tobacco/photos/my/f1w.jpg

A young boy branded by Marlboro
http://www.essentialaction.org/tobacco/photos/my/f1za.jpg

Trackside advertising
http://www.essentialaction.org/tobacco/photos/my/f1zb.jpg

Marlboro even branded the trashcans!
http://www.essentialaction.org/tobacco/photos/my/f1zb.jpg

Source of photos: Katy Pezzimenti

THAILAND

Dr. Hatai Chitanondh, President of the Thailand Health Promotion
Institute, then told the audience told several tales about Philip
Morris=92 activities in Thailand, including the company=92s efforts to
scuttle Thailand=92s new graphic warning labels.
http://www.essentialaction.org/tobacco/photos/altria04/1/nysc10.jpg
http://www.essentialaction.org/tobacco/photos/altria04/1/ukds008.jpg

A photo of an L&M pack of cigarettes
http://www.essentialaction.org/tobacco/photos/th/l&m.jpg

Source of photos (in order): Shawn Carney, Daria Semenova, Ken Dahlgren

SRI LANKA

Next it was on to Sri Lanka, where a photo of this Marlboro cell phone
cover was recently taken
http://www.essentialaction.org/tobacco/photos/lk/phone.jpg
Source of photo: Manjari Peiris

PALAU

Dr. Caleb Otto, Palau delegate to the Framework Convention on Tobacco
Control, then gave a brief account of Palau=92s efforts to challenge
Philip Morris=92 marketing efforts and champion a strong FCTC
http://www.essentialaction.org/tobacco/photos/altria04/1/nysc09.jpg
Photo credit: Shawn Carney

SENEGAL

Next, Moustapha Drame, a 25-year-old youth tobacco control advocate from
Senegal, and Anna White (Essential Action) took the audience to the
Western tip of the African continent, where Philip Morris is alive,
well, and thriving.

A recent Marlboro poster announcing sweepstake winners of a boombox,
watches, etc
http://www.essentialaction.org/tobacco/photos/altria04/1/nysc04.jpg

A billboard featuring two cowboys in =93Marlboro Country=94
http://www.essentialaction.org/tobacco/photos/wafr04/sn/086jh.jpg

A Dakar storefront painted in Marlboro=92s red and white colors by Philip
Morris
http://www.essentialaction.org/tobacco/photos/wafr04/sn/061jh.jpg

Marlboro trucks are everywhere in Dakar
http://www.essentialaction.org/tobacco/photos/wafr04/sn/116jh.jpg
http://www.essentialaction.org/tobacco/photos/wafr04/sn/146jh.jpg
http://www.essentialaction.org/tobacco/photos/wafr04/sn/149jh.jpg

A Senegalese youth displays Marlboro baby clothing from West Africa
http://www.essentialaction.org/tobacco/photos/wafr04/sn/107aw5.jpg

A Marlboro cell phone (hmmm, didn=92t we see that in Sri Lanka?)
http://www.essentialaction.org/tobacco/photos/wafr04/sn/151jh.jpg

Senegalese youth march by a Marlboro billboard
http://www.essentialaction.org/tobacco/photos/wafr04/sn/113aw2.jpg

Sources of photos: Shawn Carney, Anna White & Jessica Harvey

BENIN

Next, the audience traveled to Benin, where Anna White (Essential
Action) recently visited and documented Philip Morris advertising, such
as=85

Two children standing in front of a Marlboro cigarette stand
http://www.essentialaction.org/tobacco/photos/wafr04/bj/004aw.jpg

Two restaurants sponsored by Marlboro
http://www.essentialaction.org/tobacco/photos/wafr04/bj/002aw.jpg
http://www.essentialaction.org/tobacco/photos/wafr04/bj/003aw.jpg

A billboard featuring the ubiquitous Marlboro Man
http://www.essentialaction.org/tobacco/photos/wafr04/bj/008aw.jpg

And Bernard Dossou Dossa of Que Choisir Benin holding up Marlboro baby
clothing sold in the local market
http://www.essentialaction.org/tobacco/photos/wafr04/bj/021aw.jpg

NIGER

And just next door in Niger, Philip Morris sells =93VISA=94 cigarettes
http://www.essentialaction.org/tobacco/photos/wafr04/ne/006aw.jpg

SIERRA LEONE

Also in West Africa, just as in Ukraine, Philip Morris markets its Bond
Street cigarette brand.  This billboard in Sierra Leone shows Africans
mingling with sophisticated-looking people of European descent and
features the slogan =93Everyone=92s Darling =96 Bond Street, For Those Who
Know=94
http://www.essentialaction.org/tobacco/photos/sl/bond04.jpg
Source of photo: Joy Spencer

ZIMBABWE

Traveling to thousands of kilometers to a different part of Africa, the
audience viewed this photo that a colleague in Zimbabwe took of two
young children (grade 2, about 7 years) waiting at a school bus stop.
One is wearing a Marlboro backpack.
http://www.essentialaction.org/tobacco/photos/zw/children.jpg
Source of photo: Jephat Chifamba

COLOMBIA

Moving on to South America, Sebastian Cortes, a high school exchange
student from Colombia, told the audience about tobacco promotions
targeting youth in his country.
http://www.essentialaction.org/tobacco/photos/altria04/1/cayli48.jpg
Source of photo: Youth Leadership Institute

URUGUAY

The tour ended in Uruguay, where Philip Morris has been advertising
=93Marlboro Red Racing School=94 with promotional flyers featuring the
Marlboro Formula 1 racing car
http://www.essentialaction.org/tobacco/photos/uy/Marlrace.jpg
http://www.essentialaction.org/tobacco/photos/uy/Marlrace2.jpg
=85and again a detailed form to fill out with your personal information!
http://www.essentialaction.org/tobacco/photos/uy/Marlrace3.jpg

Philip Morris has also been heavily promoting its =93youth smoking
prevention=94 program featuring store signs that say cigarettes aren=92t
sold to minors under age 18.
http://www.essentialaction.org/tobacco/photos/uy/novendo.jpg

Source of photos: Adriana Menendez

For a CD copy of this powerpoint presentation, send an email to
<awhite@essential.org>

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Global Partnerships for Tobacco Control
Essential Action
P.O. Box 19405
Washington, DC 20036
Tel: +1 202-387-8030
Fax: +1 202-234-5176
Email: awhite@essential.org
http://www.essentialaction.org/tobacco