[Intl-tobacco] Part III: A tour of tobacco ads in West Africa

[Robert Weissman]

From: Anna White <awhite@essential.org>

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  TOBACCO ADS OF WEST AFRICA
     February 9-23, 2004
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Here are some additional photos of tobacco advertising and promotions from
Senegal, Nigeria, Benin, and Niger...

SENEGAL

The current marketing campaign for Gauloise cigarettes features
international models with an exotic twist of color
http://www.essentialaction.org/tobacco/photos/wafr04/sn/008jh.jpg
http://www.essentialaction.org/tobacco/photos/wafr04/sn/062jh.jpg
http://www.essentialaction.org/tobacco/photos/wafr04/sn/003aw.jpg

West: The Taste of Power
http://www.essentialaction.org/tobacco/photos/wafr04/sn/131aw.jpg

Cigarette companies have painted many of the storefronts in Dakar with
their brands' colors.  This red and white storefront was painted by
Marlboro:
http://www.essentialaction.org/tobacco/photos/wafr04/sn/061jh.jpg
Craven storefronts:
http://www.essentialaction.org/tobacco/photos/wafr04/sn/094jh.jpg
http://www.essentialaction.org/tobacco/photos/wafr04/sn/144jh.jpg

Posters for various cultural events sponsored by West cigarettes
http://www.essentialaction.org/tobacco/photos/wafr04/sn/067jh.jpg

Marlboro boxes get a second life
http://www.essentialaction.org/tobacco/photos/wafr04/sn/068jh.jpg

Marlboro cars are hard to avoid in Dakar, while stuck in the traffic
http://www.essentialaction.org/tobacco/photos/wafr04/sn/116jh.jpg
http://www.essentialaction.org/tobacco/photos/wafr04/sn/147jh.jpg
... and one that pulled up next to us as we were leaving MAT's office for
the last time
http://www.essentialaction.org/tobacco/photos/wafr04/sn/148jh.jpg

A small cigarette stand
http://www.essentialaction.org/tobacco/photos/wafr04/sn/143jh.jpg

At the airport just before our departure, we ran into someone with a
Marlboro cell phone
http://www.essentialaction.org/tobacco/photos/wafr04/sn/151jh.jpg

View all photos from Senegal:
http://www.essentialaction.org/tobacco/photos/wafr04/sn


NIGERIA

Benson & Hedges billboard: One & Only (Lagos)
http://www.essentialaction.org/tobacco/photos/wafr04/ng/028rc.jpg

Benson & Hedges billboard: Up & Away (Ibadan)
http://www.essentialaction.org/tobacco/photos/wafr04/ng/034aw.jpg

London billboard (Ibadan)
http://www.essentialaction.org/tobacco/photos/wafr04/ng/035aw.jpg

Benson & Hedges billboard: Hopes & Dreams (Ibadan)
http://www.essentialaction.org/tobacco/photos/wafr04/ng/039aw.jpg

"Yes" billboard: Just Say Yes [to smoking]! (Oyo State)
http://www.essentialaction.org/tobacco/photos/wafr04/ng/042aw.jpg

Benson & Hedges paraphanelia
http://www.essentialaction.org/tobacco/photos/wafr04/ng/076aw.jpg

Driving out of Lagos the last day, we found ourselves behind a Rothmans' van
http://www.essentialaction.org/tobacco/photos/wafr04/ng/074aw.jpg

Additional photos taken by Eze Eluchie of PADDI (Lagos, 2003)

Aspen billboards
Office setting:
http://www.essentialaction.org/tobacco/photos/ng/aspen.jpg
Beach setting:
http://www.essentialaction.org/tobacco/photos/ng/aspen2.jpg

London billboard
http://www.essentialaction.org/tobacco/photos/ng/london2.jpg

Superkings billboard
http://www.essentialaction.org/tobacco/photos/ng/superkings.jpg

View all photos from Nigeria:
http://www.essentialaction.org/tobacco/photos/wafr04/ng


BENIN

Note: Of the four countries I visited on this trip, the tobacco
advertising was by far the most pervasive in Benin -- Anna White,
Essential Action

Restaurants sponsored by Marlboro
http://www.essentialaction.org/tobacco/photos/wafr04/bj/002aw.jpg
http://www.essentialaction.org/tobacco/photos/wafr04/bj/003aw.jpg

"Yes" cigarette stand
http://www.essentialaction.org/tobacco/photos/wafr04/bj/006aw.jpg

People on motorbikes pass a Marlboro billboard
http://www.essentialaction.org/tobacco/photos/wafr04/bj/007aw.jpg
http://www.essentialaction.org/tobacco/photos/wafr04/bj/008aw.jpg

Royals "A FOND!" billboard
http://www.essentialaction.org/tobacco/photos/wafr04/bj/009aw.jpg

Billboard for London cigarettes: Brings out the London in You!
http://www.essentialaction.org/tobacco/photos/wafr04/bj/011aw.jpg

BAT's new factory in Ouidah
http://www.essentialaction.org/tobacco/photos/wafr04/bj/013aw.jpg

Billboard: ENJOY Rothmans King Size
http://www.essentialaction.org/tobacco/photos/wafr04/bj/015aw.jpg

View of FINE cigarette billboard through front window of car
http://www.essentialaction.org/tobacco/photos/wafr04/bj/017aw.jpg

An anti-tobacco billboard: no match for the Marlboro billboard across the
street
http://www.essentialaction.org/tobacco/photos/wafr04/bj/019aw.jpg

A Rothmans billboard towers over pedestrians
http://www.essentialaction.org/tobacco/photos/wafr04/bj/020aw.jpg

Bernard Dossou Dossa of Que Choisir Benin shows off Marlboro baby cloths
(sold in Benin, made in Indonesia)
http://www.essentialaction.org/tobacco/photos/wafr04/bj/021aw.jpg

View all photos from Benin:
http://www.essentialaction.org/tobacco/photos/wafr04/bj/


NIGER

Note: Niger is one of very poorest countries in the world.  In Niamey,
cigarettes are about the only thing sold at small roadside stands.

Inoussa Saouna (SOS Tabagisme) shows off a poster advertising a
sweepstake game for Royals A FOND! cigarettes. Enter to win a camcorder, a
boombox, cellphones, CD players, and Wrangler jeans -- according to
Inoussa, these items are highly desired by youth in Niger.
http://www.essentialaction.org/tobacco/photos/wafr04/ne/009aw.jpg

VISA cigarettes, a Philip Morris brand (not exactly a ticket to a better
life)
http://www.essentialaction.org/tobacco/photos/wafr04/ne/006aw.jpg

Cigarette stand in downtown Niamey
http://www.essentialaction.org/tobacco/photos/wafr04/ne/002aw.jpg
http://www.essentialaction.org/tobacco/photos/wafr04/ne/004aw.jpg

View all photos from Niger
http://www.essentialaction.org/tobacco/photos/wafr04/ne/

---------------------------------------
Global Partnerships for Tobacco Control
Essential Action
P.O. Box 19405
Washington, DC 20036
Tel: +1 202-387-8030
Fax: +1 202-234-5176
Email: tobacco@essential.org
http://www.essentialaction.org/tobacco