[Intl-tobacco] [Fwd: Take Action: "Youth Smoking Prevention" TV campaign by JTI in Romania]

[Robert Weissman]

-------- Original Message --------
Subject: Take Action: "Youth Smoking Prevention" TV campaign by JTI in Romania
Date: Tue, 08 Apr 2003 15:50:37 -0400
From: Anna White <awhite@essential.org>
Organization: Essential Action
To: gptc@lists.essential.org

*** please forward widely ***

Dear friends,

The Romanian National Television has launched an "anti-smoking" campaign
on one of its channels, TVR2. The aim of this campaign is presumably
teenage smoking prevention, but the video clips broadcasted on TVR2 are
delivered by Japan Tobacco International - Romania !

TAKE ACTION! GPTC participant Cornel Radu, of Aer Pur Romania invites
you to send a letter to Romanian Television - TVR2, urging them to CUT
THEIR TIES WITH THE JTI Romania!

         Just click on: http://petition.globalink.org/view.php?code=tvr


What JTI Romania has to say about the new collaboration with TVR2...

ROMANIAN NATIONAL TELEVISION SECOND CHANNEL & JTI ALLIED AGAINST
JUVENILE SMOKING

National television develops on its second channel, TVR2, an antismoking
campaign, the aim of this campaign being teenagers smoking prevention.
The video clips broadcasted on TVR2 are delivered by JTI Romania. The
answer of Gilda Lazar, Corporate Affairs Director, JTI Romania at the
question regarding the involvement of a tobacco producer in a
antismoking campaign was: " We do not want teenagers to smoke! Juvenile
smoking it is a problem that concerns all of us. As producers and
distributors of tobacco products, we consider it is our duty to help the
society in its effort to stop that phenomena".

Another campaign for teenagers smoking prevention took place last year
known as "Action YSP" (Youth Smoking Prevention) and was supported
together with another 20 companies. "We invest in teenagers smoking
prevention campaigns all around the world. In 2001 and 2002 took place
two campaigns on MTV television. Our quite recent initiative is the
adapting of 2002 MTV campaign for TVR2, which is developing an
independent program of teenagers smoking prevention" completed Gilda
Lazar. The teenagers' reactions to 2001 campaign were positive, this
fact being confirmed by independent evaluation study realized at the end
of the campaign. The basic idea of these campaigns is to promote an
environment were teenagers are less tempted to smoke, offering to them
models of no smoker teenagers, identifying themselves with them.

---------------------------------------
Global Partnerships for Tobacco Control
Essential Action
P.O. Box 19405
Washington, DC 20036
Tel: +1 202-387-8030
Fax: +1 202-234-5176
Email: tobacco@essential.org
http://www.essentialaction.org/tobacco

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