[Intl-tobacco] TAKE ACTION! Monitor Tobacco Ads - World Cup 2002

[Robert Weissman]

Dear Friends,

Institute for Global Tobacco Control at Johns Hopkins Bloomberg School
of Public Health (USA) requests your help in monitoring tobacco
advertising during televised coverage of the World Cup 2002. We
encourage everyone to take part! Read on for more information...

-- Anna, GPTC/Essential Action

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TAKE ACTION! Monitor Tobacco Ads - World Cup 2002
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Dear Colleagues,

World Cup 2002 is here!!  This worldwide sporting event presents us with
a terrific opportunity to work together on a truly global collaborative
project! We are asking you to participate in surveillance of tobacco
advertising and promotion during the World Cup. All you need to do is
track advertising or any other promotional activities during the time
that you are watching the match.

The data collected through the World Cup Diary (see below) will be used
to measure the amount of exposure viewers had to tobacco marketing while
watching the World Cup and illustrate the ways in which the industry was
capable of taking advantage of existing gaps in national and global
cigarette advertising and promotion restrictions.

At the conclusion of the World Cup, you are requested to send your
completed Diary to:

Institute for Global Tobacco Control
Johns Hopkins Bloomberg School of Public Health
615 North Wolfe Street
Baltimore, MD 21205
USA

Or Fax c/o Heather Wipfli at +1 (410) 955-0863

We hope that by working together we can distribute the results and
conclusions of this convenient study to the world's media and generate
support for stronger controls during the World Cup 2006!

Thank you for your contribution to the project! Enjoy the games!!!

INSTRUCTIONS:

Please fill out one diary per World Cup game viewed.

Please fill in your name, country where you viewed the game, the date
(example- MM/DD/YY) the game was played, which teams participated in the
match, what time (example- 19:00) you began viewing the match, and when
you finished watching and the total amount of time you spent watching
the game.

In the Questions column, please read the question, then circle Y or N
indicating Yes or No response to the question.

For each question, please provide the total number of tobacco company
ads or non-tobacco related promotional items (brand stretching) viewed
during this particular World Cup game. For the third question, please
indicate whether the name or logo you viewed was permanently on the
screen or only flashed, as well as the number of times you saw it.

Note the name of any sponsor whose name or logo you saw in the Name of
Sponsor column.

If you have any questions please contact Heather Wipfli at the Institute
for Global Tobacco Control, hwipfli@jhsph.edu, Tel: +1 (410) 955-3435,
Fax: +1 (410) 955-0863.

__________________________

Heather Wipfli
Project Manager
Institute for Global Tobacco Control
Johns Hopkins School of Public Health
615 North Wolfe Street, Room W6027
Baltimore, Maryland   21205
410.955.3435
410.955.0863-fax
hwipfli@jhsph.edu

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World Cup 2002 Diary
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To request a clean word document version of the diary, email Heather
<hwipfli@jhsph.edu>

NAME: _____________________________

COUNTRY WHERE VIEWING GAMES: ____________________

CHANNEL (PLEASE CIRCLE ONE):   LOCAL      NATIONAL     SATELLITE

DATE: ___________________________

MATCH: _____________vs.________________

VIEWING START TIME: ________   VIEWING FINISH TIME: _______
TOTAL TIME  WATCHED: ____________

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Question          | Yes/No  | Number of Ads Viewed  | Name of Sponsor(s)

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Did you view any
tobacco ads inside
the game stadium?   Y / N       _____________         _____________

Were any of the
advertisements
during commercial
breaks by tobacco
companies?          Y / N       _____________         _____________

Was there a
tobacco company
name or logo at
the bottom of the
television screen?  Y / N       Permanent? ______     _____________
                                Number of times
                                flashed? ______

Did you view any
brand stretching
(or non-tobacco
promotional items)? Y / N       _____________         _____________

Did you view any
counter advertising
or tobacco control
messages?           Y / N       _____________         _____________