[Intl-tobacco] TFK: New Report: How Do You Sell Death...

[Robert Weissman]

Big Tobacco’s Global Marketing Campaigns Exposed in New Report

Despite Big Tobacco’s recent attempts to portray itself as reformed, a new
report by the Campaign for Tobacco Free Kids reveals some of the outrageous
marketing practices that these companies continue to engage in worldwide.
The report, “How Do You Sell Death…”, presents photos of Big  Tobacco’s
advertising in a visually compelling way. Using pictures and stories to
illustrate tobacco industry advertising around the world, this publication
can be used by educators and activists to expose the many ways that Big
Tobacco gets around national advertising restrictions to sell it’s deadly
product. These include:

-- using the Winston brand to promote the broadcast of an Evander Holyfield
fight in Malaysia;
-- using the imagery of the Statue of Liberty in a newspaper ad in Poland;
-- hosting street raves in Switzerland featuring dancers dressed in skimpy
Camel and Winston-branded outfits;
-- sponsoring a Salem concert by the Irish pop group The Corrs in Malaysia’s
National Stadium;
-- sponsoring the Miss Niger fashion show;
-- putting up Philip Morris billboards to promote the Prague zoo;
-- opening up “Camel Adventure” and “Marlboro Classics” clothing stores in
Thailand and the Czech Republic;
-- giving out free cigarettes in countries such as Uganda, Sri Lanka and
Japan; and
-- hosting internet sites that lure young people with images of fashion and
music.

We hope to update this publication on a semi-regular basis, and would
welcome submissions of current advertising examples.

The report is available on the web at:
http://tobaccofreekids.org/campaign/global/FCTCreport2.pdf

Copies can also be obtained by writing to Monica Flores at
mflores@TobaccoFreeKids.org

Cheers,

Ross

****************************
Ross Hammond, Consultant
242 Edna Street
San Francisco, CA 94112
USA
Tel. 1-415-695-7492
Fax. 1-801-729-6580
http://tobaccofreekids.org/campaign/global/