[Ecommerce] FTC Proposes Data-Gathering Disclosure Guidelines for Online data collection

[Jeffrey A. Williams]

All,

  An FYI.

December 20, 2007)
The Federal Trade Commission (FTC) has proposed guidelines for online
advertisers about disclosing how users' web-surfing habits are tracked
and used to generate personalized advertisements.  The guidelines would
require that advertisers let users know what sort of information is
being collected and how it is being used.  The FTC also wants
advertisers to allow surfers to opt out of having their surfing habits
information collected.  The FTC recommends that sites collecting
sensitive personal data only do so if consumers have expressly opted-in
to the practice.  The guidelines were released on the same day the FTC
approved Google's proposed acquisition of DoubleClick. The proposed
merger now requires approval from European regulators before it will be
permitted to proceed.
http://www.msnbc.msn.com/id/22346236/
http://www.eweek.com/article2/0,1895,2238411,00.asp

Regards,

Spokesman for INEGroup LLA. - (Over 277k members/stakeholders strong!)
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