[Ecommerce] US Consumers Clueless About Online Tracking

[jwkckid1@ix.netcom.com]

All,

  Seems that users/consumers on the internet are being taken
advantage of due to their own ignorance.

See:http://www.computerworld.com.au/index.php/id;1726527222;fp;16;fpid;1


Arashtamere writes "A study on consumer perceptions about online privacy,
undertaken by the Samuelson Clinic at the University of California and
the Annenberg Public Policy Center, found that the average American
consumer is largely unaware that every move they make online can be, and
often is, tracked by online marketers and advertising networks. Those
surveyed showed little knowledge on the extent to which online tracking
is happening or how the information obtained can be used. More than half
of those surveyed =C3=A2=C2=80=C2=94 about 55 percent =C3=A2=C2=80=C2=94 fa=
lsely assumed that a company's
privacy polices prohibited it from sharing their addresses and purchases
with affiliated companies. Nearly four out of 10 online shoppers falsely
believed that a company's privacy policy prohibits it from using
information to analyze an individuals' activities online. And a similar
number assumed that an online privacy policy meant that a company they're
doing business with wouldn't collect data on their online activities and
combine it with other information to create a behavioral profile."


'Regards,
Jeffrey A. Williams
Spokesman for INEGroup LLA. - (Over 277k members/stakeholders strong!)
"Obedience of the law is the greatest freedom" -
   Abraham Lincoln

"Credit should go with the performance of duty and not with what is very
often the accident of glory" - Theodore Roosevelt

"If the probability be called P; the injury, L; and the burden, B; liabilit=
y
depends upon whether B is less than L multiplied by
P: i.e., whether B is less than PL."
United States v. Carroll Towing  (159 F.2d 169 [2d Cir. 1947]
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=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
Updated 1/26/04
CSO/DIR. Internet Network Eng. SR. Eng. Network data security IDNS. div. of
Information Network Eng.  INEG. INC.
ABA member in good standing member ID 01257402 E-Mail jwkckid1@ix.netcom.co=
m
Phone: 214-244-4827