[Ecommerce] BBC: Tech guru O'Reilly web turning into a collaborative mash-up.

[Michelle Childs]

Technology guru Tim O'Reilly explains to Bill Thompson how web turning
into a collaborative mash-up.
< http://news.bbc.co.uk/go/em/fr/-/1/hi/technology/4414550.stm >

< SNIP>

And one of the things that I came up with was the idea - and this is
really the heart of what we're now calling Web 2.0 - the idea that in Web
1.0, people thought it was all about publishing - it was this new
publishing medium where we push out this content to consumers. So people
like AOL or even Yahoo got this idea, we're a portal, we just put together
all this content and people will consume it.

Bill: Like the BBC possibly as well then?

Tim: Quite possibly. But instead the companies that really succeeded,
figured out how to build an environment where individuals could
participate. And it's not always obvious what the nature of that
participation is.


--
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