[Ecommerce] New DVD copy protection.

[Michelle Childs]

Note concerns of Linux users.
Michelle




>From BBC Online news Tuesday 15.2.05



DVD copy protection strengthened

DVD copying is a big problem for film companies
DVDs will be harder to copy thanks to new anti-piracy measures devised by
copy protection firm Macrovision.
The pirated DVD market is enormous because current copy protection was
hacked more than five years ago.

Macrovision says its new RipGuard technology will thwart most, but not
all, of the current DVD ripping (copying) programs used to pirate DVDs.

"RipGuard is designed to... reduce DVD ripping and the resulting supply of
illegal peer to peer," said the firm.

Macrovision said the new technology will work in "nearly all" current DVD
players when applied to the discs, but it did not specify how many
machines could have a problem with RipGuard.

Some BBC News website users have expressed concerns that the new
technology will mean that DVDs will not work on PCs running the operating
system Linux.

The new technology will be welcomed by Hollywood film studios which are
increasingly relying on revenue from DVD sales.

'Digital hole'

The film industry has stepped up efforts to fight DVD piracy in the last
12 months, taking legal action against websites which offer pirated copies
of DVD movies for download.




Film industry hails 'piracy win'
Court victory for 'DVD hacker'

"Ultimately, we see RipGuard DVD... evolving beyond anti-piracy, and
towards enablement of legitimate online transactions, interoperability in
tomorrow's digital home, and the upcoming high-definition formats," said
Steve Weinstein, executive vice president and general manager of
Macrovision's Entertainment Technologies Group.

Macrovision said RipGuard would also prevent against "rent, rip and
return" - where people would rent a DVD, copy it and then return the
original.

RipGuard is expected to be rolled out on DVDs from the middle of 2005, the
company said.

The new system works specifically to block most ripping programs - if
used, those programs will now most likely crash, the company said.

Macrovision has said that Rip Guard can be updated if hackers find a way
around the new anti-copying measures.












--
Michelle Childs -Head of European Affairs
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