[Ecommerce] FYI: Study of consumers level of tolerance for copyright protection technologies

[Manon Anne Ress]

Consumers would rather pay $17.99 for a CD that has unrestricted copy 
abilities than $9.99 for a CD that cannot be copied according to Jupiter 
Research Report:

  JUPITER RESEARCH REPORTS ONLINE CONSUMERS BELIEVE TERMS OF OWNERSHIP 
AND FREEDOM TO COPY DIGITAL MUSIC ARE MORE IMPORTANT THAN PRICE
http://www.internet.com/corporate/releases/03.03.13-newjupresearch.html

(New York, NY - March 13, 2003) - Jupiter Research, a division of 
Jupitermedia Corporation (Nasdaq: JUPM), today announced the completion 
of a groundbreaking study examining Digital Rights & Ownership (DRO) for 
music and movie products. The study, "Consumer Attitudes Toward Digital 
Rights & Content Ownership," offers the consumer's perspective on both 
pricing and bundling of digital audio/video consumption, as well as the 
level of tolerance that the consumer has for specific copyright 
protection technologies. According to the study, nearly twice as many 
online consumers are willing to pay $17.99 for a CD that has 
unrestricted copy abilities versus a CD at only $9.99 that cannot be 
copied. The report further explores this and other related findings for 
both digital music and movie products.

"This study goes a long way towards addressing concerns about 
implementing copyright restrictions while minimizing consumer backlash 
and maximizing revenues," said Peter Sargent, Senior Analyst at Jupiter 
Research. "Through this study, Jupiter Research has identified price 
points for both digital movie and music offerings, which maximize 
consumer adoption, given very specific limits in media consumption and 
portability," continued Sargent.

To produce this report, Jupiter Research united leading content owners 
and technology providers who have historically been unable to reach a 
common perspective with regard to Digital Rights Management (DRM) 
initiatives. DRM is a sub-component of DRO, representing the content 
owner's willingness to sell or freely distribute content for personal 
use and the technology used to meet these requirements. "This report 
brings both sides together for the first time to see exactly how the 
relationship between content owners, technology providers and consumers 
is impacted by Digital Rights Management," said Sargent.








Manon Anne Ress
Consumer Project on Technology
www.cptech.org
PO Box 19367, Washington, DC 20036
manon.ress@cptech.org, voice: 1.202.387.8030, fax: 1.202.234.5176