[Ecommerce] First excution based on spam law

James Love james.love@cptech.org
Mon Jan 20 11:38:00 2003


Takeshi,
I read your note to say that 95 percent of the spam in Japan obey's the
requirement to have a specific label in the email subject line, while as
little as 6 percent obey other features of the law.     Jamie


Takeshi Muramoto wrote:
> As I already posted, the Rationalization of Transmission of a Specific
> E-mail Act and the revised Specification Commercial Transaction Practices
> Act were enforced on July 1, 2002.
> The selling entrepreneur or advertising business is obliged to describe
> "non-consented advertising *" in the subject line of transmitting mail by
> the laws. The obligation is mandatory. 

    [snip]

> The Ministry of Economy, Trade and Industry investigated the status of
> troublesome mail claims, one month after the laws were enforced. According
> to this, displaying the title of mail written as "non-consented advertising
> *" reached to 95%. However, it was only 6% which specifies the sender name.
> Moreover, it was only 25% that specifies the mail address for the notice of
> reception refusal. Most quantity of the mail indiscriminately sent for
> cellular phones is not becoming less.
> 
> Anyway, recent status of this kind of claim is not reported, so the current
> status of claim is unclear, with the effectiveness of the laws.
> 
> Takeshi Muramoto
>  > Does this mean that Japan has a rule regarding mandatory labeling of
>  > spam?  How exactly does this work?
>