[Am-info] Fwd: [IP] Microsoft Shows 85% Profit Margins for Windows

[Paul Rickard]

========== On 2002.11.19 11:22 AM, Mitch Stone typed: ============

>Sure it's dumb, but to understand ad campaigns like this one, you have 
>to understand how the corporate mind works. They rely on focus groups 
>and consultants to tell them how their company is perceived, and that 
>artificial construction is used to determine what approach they use to 
>address their market. Clearly the numbers people are telling Microsoft 
>that their corporate image could use some softening up -- so they go 
>with the butterfly, rather than, say, Hulk Hogan. Never mind that The 
>Hulk would be a more accurate representation of how the company does 
>business. In fact, that's just the point. Hell, I'm surprised they 
>didn't adopt a cuddly talking teddy bear as their mascot.

   I have two of the dumbest MS ads ever seen on the MSBC site... The 
X-BOX "Life is Short" campaign that was banned from TV in Britain, and an 
even dumber spot advocating the undergarment security features in Office 
XP, also done for the European market. http://www.msboycott.com/media/ . 
You'll know the ones I mean when you see the list.



======== Paul Rickard, Editor of The Microsoft Boycott Campaign =======
--------------------------------[ Http://www.msboycott.com ]-----------

  "Instead of worrying about whether or not the government will stop
   Microsoft from innovating in the future, the head honchos in Redmond
   ought to spend some energy trying to figure out what force has
   prevented them from innovating over the past decade."
       -InfoWorld Editor Nicholas Petreley - December 20, 1999