[Am-info] Fwd: [IP] Microsoft Shows 85% Profit Margins for Windows

[John J. Urbaniak]

Felmon Davis wrote:

> On Tuesday 19 November 2002 11:22 am, Mitch Stone wrote:
> > Sure it's dumb, but to understand ad campaigns like this one, you
> > have to understand how the corporate mind works. They rely on focus
> > groups and consultants to tell them how their company is perceived,
> > and that artificial construction is used to determine what approach
> > they use to address their market. Clearly the numbers people are
> > telling Microsoft that their corporate image could use some
> > softening up -- so they go with the butterfly, rather than, say,
> > Hulk Hogan. Never mind that The Hulk would be a more accurate
> > representation of how the company does business. In fact, that's
> > just the point. Hell, I'm surprised they didn't adopt a cuddly
> > talking teddy bear as their mascot.
> >
> > Mitch
>
> or something else cute like a gnu.

A gnu?  Gnever!

John


>
>
> oh, maybe not!
>
> F.
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