[Am-info] Fwd: [IP] Microsoft Shows 85% Profit Margins for Windows

[Felmon Davis]

On Tuesday 19 November 2002 11:22 am, Mitch Stone wrote:
> Sure it's dumb, but to understand ad campaigns like this one, you
> have to understand how the corporate mind works. They rely on focus
> groups and consultants to tell them how their company is perceived,
> and that artificial construction is used to determine what approach
> they use to address their market. Clearly the numbers people are
> telling Microsoft that their corporate image could use some
> softening up -- so they go with the butterfly, rather than, say,
> Hulk Hogan. Never mind that The Hulk would be a more accurate
> representation of how the company does business. In fact, that's
> just the point. Hell, I'm surprised they didn't adopt a cuddly
> talking teddy bear as their mascot.
>
> Mitch

or something else cute like a gnu.

oh, maybe not!

F.