[Am-info] Fwd: [IP] Microsoft Shows 85% Profit Margins for Windows

[John J. Urbaniak]

I understand that.  But that butterfly guy isn't cuddly or positive.  He's
just plain creepy.

John


Mitch Stone wrote:

> Sure it's dumb, but to understand ad campaigns like this one, you have
> to understand how the corporate mind works. They rely on focus groups
> and consultants to tell them how their company is perceived, and that
> artificial construction is used to determine what approach they use to
> address their market. Clearly the numbers people are telling Microsoft
> that their corporate image could use some softening up -- so they go
> with the butterfly, rather than, say, Hulk Hogan. Never mind that The
> Hulk would be a more accurate representation of how the company does
> business. In fact, that's just the point. Hell, I'm surprised they
> didn't adopt a cuddly talking teddy bear as their mascot.
>
> Mitch
>
> On Tuesday, November 19, 2002, at 06:34 AM, John J. Urbaniak wrote:
>
> > Their new "butterfly" ad campaign is the dumbest thing I've ever seen.
> >
> > The "Dell Dude" is a bit cutesy, but attractive to certain people.
> >
> > The "butterfly" is just plain stupid.
>
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