[Am-info] Fwd: [IP] Microsoft Shows 85% Profit Margins for Windows

[Mitch Stone]

Sure it's dumb, but to understand ad campaigns like this one, you have 
to understand how the corporate mind works. They rely on focus groups 
and consultants to tell them how their company is perceived, and that 
artificial construction is used to determine what approach they use to 
address their market. Clearly the numbers people are telling Microsoft 
that their corporate image could use some softening up -- so they go 
with the butterfly, rather than, say, Hulk Hogan. Never mind that The 
Hulk would be a more accurate representation of how the company does 
business. In fact, that's just the point. Hell, I'm surprised they 
didn't adopt a cuddly talking teddy bear as their mascot.

Mitch

On Tuesday, November 19, 2002, at 06:34 AM, John J. Urbaniak wrote:

> Their new "butterfly" ad campaign is the dumbest thing I've ever seen.
>
> The "Dell Dude" is a bit cutesy, but attractive to certain people.
>
> The "butterfly" is just plain stupid.