[Am-info] Web users turn tables on Microsoft
Mitch Stone
mitch@accidentalexpert.com
Tue, 15 Oct 2002 17:54:45 -0700
The worst part about this? Apple's lost millions of customers over the
years for one reason or another. So why did Microsoft's PR people see the
need to fabricate one? Laziness?
Another question: What, in the end, was Microsoft trying to say with this
abortive campaign? Is Apple now the "team to beat?"
Mitch
On Tuesday, October 15, 2002, at 03:36 PM, Gene Gaines wrote:
> The fake ad.
>
> Disgusting. Another garbage move by Microsoft.
>
> How often have we seen a honest marketing campaign by a
> competitor answered by a dishonest me-to campaign by
> Microsoft?