[Am-info] Jobs Touts OS, Unveils New IPod

[Paul Rickard]

========== On 2002.07.21 12:56 PM, Mitch Stone typed: ============

>I don't watch much TV but I understand these ads are running on a pretty 
>tight rotation on some of the cable stations. I've seen all of them on 
>Apple's site. I guess I'd call them "direct," but not "in-your-face" like 
>so many ad campaigns we see today.

     The BSOD ad and several others were on last night during James Bond 
on ABC. Apple advertises a lot on ABC because of Chait-Day is the PR 
agent for both companies. ABC shows like Drew Carrey also tend to have a 
lot of Macs strewn around.

>Still, quite a few people are absolutely infuriated by these ads. Even a 
>couple of editorialists (Dvorak was one, I think) have said they are a big 
>mistake because they make Windows users look stupid. I don't know where 
>they find such a negative connotation in an ad that offers only the most 
>most basic case for product comparison, but I'm really hearing it. It 
>seems that every effort Apple makes to sell its products is polarizing in 
>one way or another. One of the stranger features of the personal computer 
>market.

     People don't like being reminded how dumb they are. They know the 
ads are right, but can't admit it.


======== Paul Rickard, Editor of The Microsoft Boycott Campaign =======
--------------------------------[ Http://www.msboycott.com ]-----------

  "It's possible, you can never know, that the universe exists only for
   me. If so, it's going quite well I must admit." -Bill Gates