Re[2]: [Am-info] Jobs Touts OS, Unveils New IPod

[Gene Gaines]

If anyone notices a writer being infuriated, or even complaining,
about the Apple ads, I would love to have the name.

Gene
gene.gaines@gainesgroup.com

On Sunday, July 21, 2002, 12:05:07 PM, John wrote:



> Mitch Stone wrote:

>> I don't watch much TV but I understand these ads are running on a pretty
>> tight rotation on some of the cable stations. I've seen all of them on
>> Apple's site. I guess I'd call them "direct," but not "in-your-face" like
>> so many ad campaigns we see today.
>>
>> Still, quite a few people are absolutely infuriated by these ads. Even a
>> couple of editorialists (Dvorak was one, I think) have said they are a big
>> mistake because they make Windows users look stupid.

> If the shoe fits ...

>>

>> I don't know where
>> they find such a negative connotation in an ad that offers only the most
>> most basic case for product comparison, but I'm really hearing it. It
>> seems that every effort Apple makes to sell its products is polarizing in
>> one way or another. One of the stranger features of the personal computer
>> market.

> It's the Press's Windows-religion.  Anything that questions their credo is
> subject to their jihad.

> John



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