[Am-info] Jobs Touts OS, Unveils New IPod

[John J. Urbaniak]

Mitch Stone wrote:

> I don't watch much TV but I understand these ads are running on a pretty
> tight rotation on some of the cable stations. I've seen all of them on
> Apple's site. I guess I'd call them "direct," but not "in-your-face" like
> so many ad campaigns we see today.
>
> Still, quite a few people are absolutely infuriated by these ads. Even a
> couple of editorialists (Dvorak was one, I think) have said they are a big
> mistake because they make Windows users look stupid.

If the shoe fits ...

>

> I don't know where
> they find such a negative connotation in an ad that offers only the most
> most basic case for product comparison, but I'm really hearing it. It
> seems that every effort Apple makes to sell its products is polarizing in
> one way or another. One of the stranger features of the personal computer
> market.

It's the Press's Windows-religion.  Anything that questions their credo is
subject to their jihad.

John