[Am-info] Jobs Touts OS, Unveils New IPod

[Mitch Stone]

I don't watch much TV but I understand these ads are running on a pretty 
tight rotation on some of the cable stations. I've seen all of them on 
Apple's site. I guess I'd call them "direct," but not "in-your-face" like 
so many ad campaigns we see today.

Still, quite a few people are absolutely infuriated by these ads. Even a 
couple of editorialists (Dvorak was one, I think) have said they are a big 
mistake because they make Windows users look stupid. I don't know where 
they find such a negative connotation in an ad that offers only the most 
most basic case for product comparison, but I'm really hearing it. It 
seems that every effort Apple makes to sell its products is polarizing in 
one way or another. One of the stranger features of the personal computer 
market.

Mitch

On Sunday, July 21, 2002, at 08:31 AM, John J. Urbaniak wrote:

>
>
> Mitch Stone wrote:
>
>> This echoes my suspicions. If Microsoft were a genuine business partner 
>> to
>> Apple (which of course they are not to Apple or anyone else), they would
>> offering some sort of public recognition and support for the difficulty
>> and importance of what Apple is attempting to accomplish in the OSX
>> transition. At least they would not be criticizing so them like an
>> impatient, disapproving parent. Microsoft is never going to admit that 
>> the
>> real source of their disapproval is, most likely, Apple's current ad
>> campaign.
>>
>
> That ad campaign is really hitting home.  I have talked to so many people,
>  not
> computer professionals, but ordinary folks who say they just love those 
> Apple
> ads.
>
> Several have said they need a new computer and will probably buy an Apple.
>
> John