[Am-info] Unisys, Microsoft to launch anti-Unix ads

[Steve Cohen]

I love this.

It shows that Microsoft is actually feeling a
threatened by unix.

This campaign will not succeed, IMHO.  Those companies
which have, in spite of all the Microsoft hype over
the years, gone with unix back ends know exactly why
they have done so.  They also understand that the
"expensive experts" are worth every penny because
without them they'd have to hire five clueless dolts
(and pay for their "certification") and still not get
the reliability that they presently have.

I don't know who this one is aimed at.  It's history
repeating itself - this time as farce.



--- Mitch Stone <mitch@accidentalexpert.com> wrote:
> http://news.com.com/2100-1001-870805.html
> 
> Unisys, Microsoft to launch anti-Unix ads
> 
> By  Stephen Shankland
> Staff Writer, CNET News.com
> March 28, 2002, 12:35 PM PT
> 
> Unisys and Microsoft plan to launch a marketing
> campaign Friday that seeks 
> to undermine Unix, the operating system at the heart
> of powerful server 
> lines from rivals Sun Microsystems, IBM and
> Hewlett-Packard.
> 
> Unisys is spending $25 million on the campaign,
> spokeswoman Pasha Ray said.
>   Microsoft is adding funding of its own but
> declined to say how much.
> 
> The 18-month project will include advertisements,
> technical sales efforts 
> and other marketing work plugging Unisys' high-end
> server and Microsoft's 
> top-end version of Windows--two products that so far
> have made only their 
> first steps into the data centers where high-end
> servers often reside.
> 
> The campaign, called "We have the way out,"
> describes Unix as an expensive 
> trap. "No wonder Unix makes you feel boxed in. It
> ties you to an 
> inflexible system. It requires you to pay for
> expensive experts. It makes 
> you struggle daily with a server environment that's
> more complex than ever,
> " one ad reads.
> 
> The same ad depicts a scene in which a computer user
> has painted himself 
> into a corner with purple paint. Sun's servers are
> manufactured in a shade 
> of purple similar to that in the ad.
> 
> Sun responded to the campaign in a statement. "Sun
> still does not see 
> Microsoft as a real threat in the datacenter market
> where reliability, 
> availability, serviceability and security are key,"
> the company said. "As 
> for Unix being 'inflexible,' 'expensive,' and
> 'complex,' we feel those are 
> terms much better suited to the closed and
> proprietary world of Windows."
> 
> Two technologies are at the center of the campaign.
> The Unisys ES7000 
> server can accommodate as many as 32 Intel
> processors and can be divided 
> into independent "partitions," each with its own
> operating system. The 
> Datacenter version of Windows 2000 can run on
> machines with as many as 32 
> processors. These top-end configurations are rare,
> Unisys has said, with 
> eight-, 12-, or 16-processor partitions more common.
> 
> Unisys faces competition not only from Unix servers,
> which have 
> accommodated dozens of processors for years, but
> also from IBM's new 
> Summit servers, which top out at 16 processors but
> cost considerably less 
> than the ES7000.
> 
> Another obstacle for Unisys: Only a few hundred
> ES7000 servers have been 
> sold so far, and sales partnerships with Dell,
> Compaq and Hewlett-Packard 
> have all fallen apart.
> 
> _______________________________________________
> Am-info mailing list
> Am-info@lists.essential.org
> http://lists.essential.org/mailman/listinfo/am-info


__________________________________________________
Do You Yahoo!?
Yahoo! Greetings - send holiday greetings for Easter, Passover
http://greetings.yahoo.com/