[Am-info] Video System Tracks Customer Behavior

[Paul Rickard]

========== On 2002.01.15 12:00 PM, Stuart J. Hysom typed: ============

>No one I know gives the correct information on
>those forms.  I put down Micky Mouse as my name,
>and bogus info down in all the other fields,
>handed it to the guy, and he gave me a card.  They
>can use the info as aggregate data, but it is
>(probably) not traceable to me as an individual.

    In my area, the Food Lion stores that have those little crappy 
keychain cards don't make you scan them - they got so many complaints 
about it that the cashiers keep one on hand and scan it for you 
automatically. The customer data coming from this area must be really 
skewed, with a dozen or so 'customers' buying thousands of dollars in 
groceries each week.



======== Paul Rickard, Editor of The Microsoft Boycott Campaign =======
--------------------------------[ Http://www.msboycott.com ]-----------

  "Microsoft is like this intellectual roach motel: big brains go in
   and you don't see anything come out."
       -Paul Saffo, Institute for the Future