[Am-info] Video System Tracks Customer Behavior

Stuart J. Hysom shysom@emory.edu
Tue, 15 Jan 2002 11:00:25 -0600


Erick Andrews wrote:

> >Here's the deal, you can't get any merchandise at
> >sale price unless you have your bar coded Kroger card.  How do you get
> >it?  You fill out a form, giving them all your personal info.  It's not
> >so you can get the sale price, it's so they know exactly EVERYTHING you
> >buy, when and where.


No one I know gives the correct information on
those forms.  I put down Micky Mouse as my name,
and bogus info down in all the other fields,
handed it to the guy, and he gave me a card.  They
can use the info as aggregate data, but it is
(probably) not traceable to me as an individual.

Stuart