[Am-info] MTV Moves To PCs

[Fred A. Miller]

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MTV Moves To PCs

MTV Networks will team with computer manufacturer Lan Plus Inc. 
this spring to offer computers to its young music-video 
audience.

The multifunctional device will feature a PC with an AMD Athlon 
XP processor, CD burner, DVD player, cable-ready TV tuner, and 
a radio tuner with remote control. 
MTV is targeting 18- to 24-year-olds with the new device, which 
will come programmed with MTV content and will be sold on the 
Internet initially. MTV would not disclose details on the deal 
with Lan Plus or reveal the price of the computers.

Teen-agers and young adults are becoming computer literate at 
an increasingly early age, and the way they interact with 
technology will affect future hiring requirements and 
application development, Forrester analyst Michael Antecol
says. It's no surprise that Napster Inc.'s music-swapping 
application was written by a 20-year-old, he says. "By late 
adolescence, kids are adept at using computers," which will 
give them an edge when they enter the workforce, he says.
"Ideally, companies would spend less time training tech-savvy 
teens," he says.
Companies may even need to develop more sophisticated ways to 
train employees who've been using voice-over-IP applications 
since they were 13, Antecol adds.

Arizona State University sophomore Amanda Teags, who says she's 
used computers for most of her 18 years, echoes Antecol's 
sentiments. "There's going to be a younger population of rising 
managers because we're more computer savvy than business owners 
are now," Teags says. "Our experience with technology and
growing up with it is going to prove to be valuable in the 
future." - Tischelle George

Read on:
National Semiconductor Designs All-In-One Mobile Device
http://update.informationweek.com/cgi-bin4/flo?y=eFdD0Bce7K0V20BFG30AZ

- -- 
Fred A. Miller
Systems Administrator
Cornell Univ. Press Services
fm@cupserv.org

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