[Am-info] Best Buy drops Mac titles?

Paul Rickard mail@msbc.simplenet.com
Mon, 3 Jan 2000 02:18:18 -0500


mstone@vc.net

>If he'd checked his computer, he'd have probably found the other colors 
>available as special orders. Or maybe not; I'm really not sure what 
>Apple's policy is now. But the fact is, the policy a year ago was that 
>retailers would take all five colors, which they all did, except for Best 
>Buy. Sears isn't the most wonderful venue for any manufacturer IMO, and 
>I'm frankly amazed that the iMac has done as well as it has at there.

    I think Sears mainly used the product to generate floor traffic (they 
certainly took me in there to caress and sniff a 333) and then was 
surprised how well it sold.. Anything to get away from their image of 
being granny's underwear store and dad's tool dealer, I guess.



======== Paul Rickard, Editor of The Microsoft Boycott Campaign =======
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