[Am-info] Best Buy drops Mac titles?

[Paul Rickard]

mail@msbc.simplenet.com

>      I would estimate a good 50% or better of Apple's current sales, 
>hardware anyway, are through its own Web store. Another 20 or so 
>percentage points are from other Web/catalog retailers like ClubMac or 
>SmallDog. Toss in about 10 more percents for Apple direct sales to 
>educators and large businesses, we're talking no more than 20%-25% of 
>sales from stores like Sears or JC Penny (they sell them in catalog, not 
>sure about retail). Canada is investigating Apple because of this, for 
>some reason. My point being this: Apple learned a long time ago not to 
>count on retail sales and certainly hasn't tied its future to them.

   I also meant to add that the reasons above are why Apple never ranks 
very high in the hardware sale charts - retail figures only count 20 to 
25 percent of their sales. Dell's figures on Internet sales are regarded 
as scripture by the people that track these things, but figures released 
by Apple aren't taken as seriously - nor do they count the direct 
business/education sales or resellers like ClubMac. (From what I've seen 
in local schools, Apple is selling more machines to the educational K-12 
market than Dell and Compaq combined.)


======== Paul Rickard, Editor of The Microsoft Boycott Campaign =======
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