[A2k] Wall Street Journal: Google Wants Its Own Fast Track on theWeb
Jeffrey A. Williams
jwkckid1@ix.netcom.com
Thu Dec 18 07:42:02 2008
--
[ Picked text/plain from multipart/alternative ]
Aaron and all,
Well it seems to me that we both said the same thing but in different
ways in regards to Google a la Band width and/or Edge caching. Yet
you neglected for whatever reason to respond completely to the second
part of my earlier response. That's fine, but seemingly odd and/or
incomplete, which tends to have one think that there was some reason,
however unrecognized. As such than, one can only reasonably suppose
of ones own accord, which seems to be what is happening amongst
users now in respect towards Google, a nuanced preposition but one
that is growing in acceptance, which doesn't aid in Googles public
persona of view, and in my reluctant but honest opinion, rightly so.
Therefore I am not convinced that the WSJ got it wrong at all, all
be it that the article didn't fully articulate all of the reasons why...
Perhaps a series of articles on this subject area would be advisable?
>From what most users already know is that Google has started to
loose the advertising market share it once enjoyed, and competition
and inovation is overtaking them to some extent. Ergo to an extent
it makes sense that Google should attempt to leverage the share they
still have and is shrinking, to the best business advantage it can,
along
with moving into new market areas such as Android, ect. in hopes
to stay a top player in the market place as a whole.
Aaron Shaw wrote:
> Dear Jeffrey and all -
>
> Just to clarify...
>
> The problem is that Google is not seeking an unfair "bandwidth
> preference" that would contradict the principles of Net Neutrality. It
> is just trying to buy more pipe to get it's content onto the net.
> Nothing about that relationship has any inherent impact on whether the
> ISP serves content "neutrally."
>
> David Isenberg (h/t David Weinberger) puts it well:
>
> The argument the WSJ seems to be making -- and they don't make it very
> well -- is that when Google has an arrangement with carriers to
> provide a cache it advantages its access. However, it has always been
> the case that Google pay a carrier more for a fatter pipe to its
> content. Edge caching is another case of that, no matter in which
> building a caching platform might be located.
>
> In other words, if Google does edge caching it buys access. It's the
> same as when I, as a residential customer, pay $34.95 for one megabit
> DSL service or $49.95 for 3 megabit DSL.
>
> The concern of Network Neutrality advocates is not with access but
> with delivery. The fear is that Internet connection providers would
> charge for expedited delivery of certain content to the end user, and
> in so doing would put themselves in the business of classifying which
> content gets enhanced delivery. Since they were charging for expedited
> delivery, they'd get more revenue for improving the enhanced delivery,
> so the only network upgrades would be for the enhanced service.
> Non-enhanced would fall further and further behind. Plus the power to
> decide what gets delivered might, indeed, be powerful, and power
> corrupts; just ask NARAL.
>
> Since the edge caching Google is proposing is about access, not
> delivery, there's no problem.
>
>
> In other words, the WSJ was sold a false bill of goods on this one and
> their factcheckers didn't make enough phone calls.
>
> cheers,
> a
>
>
>
> On Sun, Dec 14, 2008 at 10:01 PM, Jeffrey A.
> Williams <jwkckid1@ix.netcom.com> wrote:
>
> Aron and all,
>
> Which ever the case may really be per Google. Using their
> largess for purposes of improving their business aims
> shouldn't
> be viewed as being anti net neutrality. That said, I
> disagree
> strongly with the actions in the band width preference
> Google
> may be seeking, simply because they waste so much of it,
> and because much of what Google does not waste, is used
> for very questionable purposes by a growing number of
> users in very disrespectful ways, and potentially privacy
> and
> security violating ways that has caused significant damage
> to
> far too many users unnecessarily and easily preventively.
>
> Aaron Shaw wrote:
>
> > --
> > [ Picked text/plain from multipart/alternative ]
> > Worth pointing out that a number of very well-informed
> sources (some more
> > independent than others) are adamant that the WSJ story
> should not be taken
> > at face value. Apparently, the folks at the Journal really
> botched it up on
> > a number of fronts
> >
> > Lessig explains how he believes the article misrepresented
> him:
> >
> http://lessig.org/blog/2008/12/the_madeup_dramas_of_the_wall.html
>
> >
> > Others explain why Google's been misrepresented:
> >
> http://www.dslreports.com/shownews/No-Google-Isnt-Abandoning-Network-Neutrality-99684
>
> >
> > Berkman Center fellow Steve Schultze explains how the
> story is technically
> > wrong and covers the debate via his blog:
> >
> http://managingmiracles.blogspot.com/2008/12/wsj-on-google-and-net-neutrality.html
>
> >
> > best,
> > Aaron
> >
> > On Mon, Dec 15, 2008 at 1:05 PM, Thiru Balasubramaniam
> > <thiru@keionline.org>wrote:
> >
> > >
> > > * TECHNOLOGY
> > > * DECEMBER 15, 2008
> > >
> > > Google Wants Its Own Fast Track on the Web
> > >
> > >
> > > By VISHESH KUMAR and CHRISTOPHER RHOADS
> > >
> > > The celebrated openness of the Internet -- network
> providers are not
> > > supposed to give preferential treatment to any traffic
> -- is quietly
> > > losing powerful defenders.
> > >
> > > Google Inc. has approached major cable and phone
> companies that carry
> > > Internet traffic with a proposal to create a fast lane
> for its own
> > > content, according to documents reviewed by The Wall
> Street Journal.
> > > Google has traditionally been one of the loudest
> advocates of equal
> > > network access for all content providers.
> > >
> > > At risk is a principle known as network neutrality:
> Cable and phone
> > > companies that operate the data pipelines are supposed
> to treat all
> > > traffic the same -- nobody is supposed to jump the line.
>
> > > Video Clips
> > >
> > > * Barack Obama, speaking to Google employees about
> net neutrality
> > > * Net neutrality advocacy video
> > > * Al Gore, on net neutrality
> > > * Lawrence Lessig, speaking at Stanford University
> > >
> > > But phone and cable companies argue that Internet
> content providers
> > > should share in their network costs, particularly with
> Internet
> > > traffic growing by more than 50% annually, according to
> estimates.
> > > Carriers say that to keep up with surging traffic,
> driven mainly by
> > > the proliferation of online video, they need to boost
> revenue to
> > > upgrade their networks. Charging companies for fast
> lanes is one option.
> > >
> > > One major cable operator in talks with Google says it
> has been
> > > reluctant so far to strike a deal because of concern it
> might violate
> > > Federal Communications Commission guidelines on network
> neutrality.
> > >
> > > "If we did this, Washington would be on fire," says one
> executive at
> > > the cable company who is familiar with the talks,
> referring to the
> > > likely reaction of regulators and lawmakers.
> > > More
> > >
> > > * BizTech: Discussing Net Neutrality
> > >
> > > Separately, Microsoft Corp. and Yahoo Inc. have
> withdrawn quietly from
> > > a coalition formed two years ago to protect network
> neutrality. Each
> > > company has forged partnerships with the phone and cable
> companies. In
> > > addition, prominent Internet scholars, some of whom have
> advised
> > > President-elect Barack Obama on technology issues, have
> softened their
> > > views on the subject.
> > >
> > > The contentious issue has wide ramifications for the
> Internet as a
> > > platform for new businesses. If companies like Google
> succeed in
> > > negotiating preferential treatment, the Internet could
> become a place
> > > where wealthy companies get faster and easier access to
> the Web than
> > > less affluent ones, according to advocates of network
> neutrality. That
> > > could choke off competition, they say.
> > >
> > > For computer users, it could mean that Web sites by
> companies not able
> > > to strike fast-lane deals will respond more slowly than
> those by
> > > companies able to pay. In the worst-case scenario, the
> Internet could
> > > become a medium where large companies, such as Comcast
> Corp. in cable
> > > television, would control both distribution and content
> -- and much of
> > > what users can access, according to neutrality
> advocates.
> > >
> > > The developments could test Mr. Obama's professed
> commitment to
> > > network neutrality. "The Internet is perhaps the most
> open network in
> > > history, and we have to keep it that way," he told
> Google employees a
> > > year ago at the company's Mountain View, Calif., campus.
> "I will take
> > > a back seat to no one in my commitment to network
> neutrality."
> > > [Barack Obama]
> > >
> > > Barack Obama
> > >
> > > But Lawrence Lessig, an Internet law professor at
> Stanford University
> > > and an influential proponent of network neutrality,
> recently shifted
> > > gears by saying at a conference that content providers
> should be able
> > > to pay for faster service. Mr. Lessig, who has known
> President-elect
> > > Barack Obama since their days teaching law at the
> University of
> > > Chicago, has been mentioned as a candidate to head the
> Federal
> > > Communications Commission, which regulates the
> telecommunications
> > > industry.
> > >
> > > The shifting positions concern some purists. "What
> they're talking
> > > about is selling you the right to skip ahead in the
> line," says Ben
> > > Scott, policy director of Free Press, a Washington-based
> advocacy
> > > group. "It would mean the first part of your business
> plan would be a
> > > deal with AT&T to get into their super-tier -- that is
> anathema to a
> > > culture of innovation."
> > >
> > > Advocates of network neutrality believe it has helped
> the Internet
> > > drive the technology revolution of the past two decades,
> creating
> > > hundreds of thousands of jobs.
> > >
> > > The concept of network neutrality originated with the
> phone business.
> > > The nation's longtime telephone monopoly, nicknamed Ma
> Bell, and its
> > > regional successors were prohibited from giving any
> public phone call
> > > preference in how quickly it was connected. When the
> Internet first
> > > boomed in the 1990s, content largely traveled via
> telephone line, and
> > > the rule survived by default.
> > > 'Dumbpipes'
> > >
> > > The carriers picked up the unflattering nickname
> "dumbpipes,"
> > > underscoring their strict noninterference in the
> Internet traffic
> > > surging over their networks. The name heightened
> resentment among the
> > > carriers toward the soaring wealth of the content
> providers, such as
> > > Amazon.com Inc., that couldn't exist without the
> networks of the
> > > telecom and cable companies.
> > >
> > > In August 2005, amid a deregulatory environment, the FCC
> weakened
> > > network neutrality to a set of four "guiding
> principles." The step had
> > > the effect of making the FCC's power to enforce network
> neutrality
> > > subject to interpretation, emboldening those looking for
> ways around it.
> > >
> > > Stirring the waters further, major phone companies
> including AT&T and
> > > Verizon announced they intended to create new fast lanes
> on the
> > > Internet -- and would charge content companies a toll to
> use it. They
> > > claimed Internet companies had been getting a free ride.
>
> > > [heavy traffic]
> > >
> > > That unleashed a firestorm of criticism. A diverse group
> including
> > > Internet companies Google, Microsoft and Amazon joined
> the likes of
> > > the Christian Coalition, the National Rifle Association
> and the pop
> > > singer Moby in what they characterized as a fight to
> "save the
> > > Internet." The coalition claimed such steps could
> endanger freedom of
> > > speech.
> > >
> > > Advocates of network neutrality also claimed that
> dismantling the rule
> > > would be the first step toward distributors gaining
> control over
> > > content, since they could dictate traffic according to
> fees charged to
> > > content providers. The fortunes of a certain Web site,
> in other words,
> > > might depend on how much it could pay network providers,
> rather than
> > > on its popularity.
> > >
> > > That concern would grow if the carriers themselves offer
> content,
> > > which some have tried, with mixed success. AT&T, the
> country's largest
> > > broadband provider, recently launched its own online
> video service,
> > > called VideoCrawler, to compete with YouTube and others.
>
> > >
> > > "One way AT&T can win that competition is to give their
> own video
> > > service preferential treatment on their network," says
> Robert
> > > Topolski, a networking engineer based in Portland, Ore.
> An AT&T
> > > spokesman says the company has no plans to give
> VideoCrawler
> > > preferential treatment on its network.
> > >
> > > Mr. Topolski discovered that Comcast was slowing a video
> file-sharing
> > > service called BitTorrent. That discovery eventually led
> to sanctions
> > > against Comcast by the FCC. Comcast has appealed the
> decision, arguing
> > > the FCC did not have the authority to make such a
> ruling.
> > >
> > > In 2006, Microsoft felt strongly enough about the issue
> that it wrote
> > > Congress to declare that saving network neutrality
> "could dictate
> > > whether the U.S. will continue to lead the world in
> Internet-related
> > > technologies."
> > >
> > > The debate eventually reached a stalemate. Legislation
> to codify
> > > network neutrality failed to pass, and carriers backed
> off their plans
> > > for a tiered Internet.
> > >
> > > During his presidential campaign, Mr. Obama spoke
> frequently about the
> > > Internet, which was a critical tool in his grass-roots
> effort to reach
> > > new voters, and the importance of network neutrality.
> "Once providers
> > > start to give privilege to some Web sites and
> applications over
> > > others, then the smaller voices get squeezed out," he
> told Google
> > > employees a year ago when he campaigned at the company.
> "And then we
> > > all lose."
> > > Obama Advisers
> > >
> > > But some of those who advise the new president on
> technology have
> > > changed their view on network neutrality. Stanford's Mr.
> Lessig, for
> > > one, has softened his opposition to variable service
> tiers. At a
> > > conference, he argued that carriers won't become
> kingmakers so long as
> > > the faster service at a higher price is available to
> anyone willing to
> > > pay it.
> > >
> > > "There are good reasons to be able to prioritize
> traffic," Mr. Lessig
> > > said later in an interview. "If everyone had to pay the
> same rates for
> > > postal service, than you wouldn't be able to
> differentiate between
> > > sending a greeting card to your grandma versus sending
> an overnight
> > > letter to your lawyer."
> > >
> > > Some telecom experts say that broadband is the most
> profitable service
> > > offered by phone and cable companies, and they are
> simply trying to
> > > offset declining revenue from their traditional phone
> business.
> > >
> > > In the two years since Google, Microsoft, Amazon and
> other Internet
> > > companies lined up in favor of network neutrality, the
> landscape has
> > > changed. The Internet companies have formed partnerships
> with phone
> > > and cable companies, making them more dependent on one
> another.
> > >
> > > Microsoft, which appealed to Congress to save network
> neutrality just
> > > two years ago, has changed its position completely.
> "Network
> > > neutrality is a policy avenue the company is no longer
> pursuing,"
> > > Microsoft said in a statement. The Redmond, Wash.,
> software giant now
> > > favors legislation to allow network operators to offer
> different tiers
> > > of service to content companies.
> > >
> > > Microsoft has a deal to provide software for AT&T's
> Internet
> > > television service. A Microsoft spokesman declined to
> comment whether
> > > this arrangement affected the company's position on
> network neutrality.
> > >
> > > Amazon's popular digital-reading device, called the
> Kindle, offers a
> > > dedicated, faster download service, an arrangement
> Amazon has with
> > > Sprint. That has prompted questions in the blogosphere
> about whether
> > > the service violates network neutrality.
> > >
> > > "Amazon continues to support adoption of net neutrality
> rules to
> > > protect the longstanding, fundamental openness of the
> Internet,"
> > > Amazon said in a statement. It declined to elaborate on
> its Kindle
> > > arrangement.
> > >
> > > Amazon had withdrawn from the coalition of companies
> supporting net
> > > neutrality, but it recently was listed once again on the
> group's Web
> > > site. It declined to comment on whether carriers should
> be allowed to
> > > prioritize traffic.
> > >
> > > Yahoo now has a digital subscriber-line partnership with
> AT&T. Some
> > > have speculated that the deal has caused Yahoo to go
> silent on the
> > > network-neutrality issue.
> > >
> > > An AT&T spokesman said the company should be able to
> strike any deal
> > > it sees fit with content companies. Yahoo said in a
> statement that
> > > carriers and content companies "should find a consensus
> on how best to
> > > ensure that Americans have access to a world-class
> Internet."
> > > Google Connections
> > >
> > > Google, with its dominant market position and its
> perceived ties to
> > > the Obama team, may hold the most sway. One of
> President-elect Obama's
> > > most visible supporters during the campaign was Eric
> Schmidt, Google's
> > > chief executive officer. Mr. Schmidt remains an adviser
> during the
> > > transition.
> > > [Eric Schmidt]
> > >
> > > Eric Schmidt
> > >
> > > Google's proposed arrangement with network providers,
> internally
> > > called OpenEdge, would place Google servers directly
> within the
> > > network of the service providers, according to documents
> reviewed by
> > > the Journal. The setup would accelerate Google's service
> for users.
> > > Google has asked the providers it has approached not to
> talk about the
> > > idea, according to people familiar with the plans.
> > >
> > > Asked about OpenEdge, Google said only that other
> companies such as
> > > Yahoo and Microsoft could strike similar deals if they
> desired. But
> > > Google's move, if successful, would give it an advantage
> available to
> > > very few.
> > >
> > > The matter could come to a head quickly. In approving
> AT&T's 2006
> > > acquisition of Bell South, the FCC made AT&T agree to
> shelve plans for
> > > a fast lane for 30 months. That moratorium expires in
> the middle of
> > > next year. A Democratic lawmaker has already promised
> new network-
> > > neutrality legislation early in 2009. And a new chairman
> of the FCC
> > > could take a stricter position on forcing companies to
> comply with
> > > network neutrality.
> > >
> > > Richard Whitt, Google's head of public affairs, denies
> the company's
> > > proposal would violate network neutrality. Nevertheless,
> he says he's
> > > unsure how committed President-elect Obama will remain
> to the principle.
> > >
> > > "If you look at his plans," says Mr. Whitt, "they are
> much less
> > > specific than they were before."
> > >
> > > Write to Vishesh Kumar at vishesh.kumar@wsj.com and
> Christopher Rhoads
> > > at christopher.rhoads@wsj.com
> > >
> > >
> ------------------------------------------------------------
>
> > >
> > >
> > > Thiru Balasubramaniam
> > > Geneva Representative
> > > Knowledge Ecology International (KEI)
> > > thiru@keionline.org
> > >
> > >
> > > Tel: +41 22 791 6727
> > > Mobile: +41 76 508 0997
> > >
> > >
> > >
> > >
> > > _______________________________________________
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> > >
> > _______________________________________________
> > A2k mailing list
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>
>
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