[A2k] Home abusers can be turned off and banned, warns Sony

[Michelle Childs]

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"Ultimately we know a user's details, we know machine details and we
know where they live," said Edward

"If you really feel like you've been abused or that someone has just
shown wholly inappropriate behaviour then you are able to complain
about it. If you really, really misbehave you can have your console
disconnected at a machine level, so you would actually have to move
house and buy a new PS3 before you could get online again.



http://www.gamesindustry.biz/content_page.php?aid=3D27634

Home boss discusses bannings and branding for mature users

Peter Edward, director of the Home platform for Sony, has told an
audience at the Edinburgh Interactive Festival that users who
consistently abuse the upcoming Home service face having their
machines banned and disabled from being used online.

In an admittedly radical but possible step, Edward noted that a
serious abuser would "have to move house and buy a new PS3 before
they could get online again."

Edward was discussing supervising the Home environment, although Sony
doesn't intend to become a "virtual police" force. Instead, it will
be providing different areas within Home depending on the age of the
user, helping to apply appropriate non-game branding for products
such as cigarettes and alcohol.

"Ultimately we know a user's details, we know machine details and we
know where they live," said Edward

"If you really feel like you've been abused or that someone has just
shown wholly inappropriate behaviour then you are able to complain
about it. If you really, really misbehave you can have your console
disconnected at a machine level, so you would actually have to move
house and buy a new PS3 before you could get online again.

"Clearly that's not something we would want to be doing very often
but as a disincentive to mess round too much it's in our power," he
admitted.

Rather, Sony expects players to police themselves and other users,
taking advantage of various methods for blocking communication with
any users that are disruptive.

"It's a hard line to draw because we don't want to be walking around
telling everyone off for saying 'bloody' so we've got to strike a
balance there," said Edward.

"We're going to be relying on users assessing what's appropriate to
them =96 if they've been subject to behaviour they don't like they can
complain about it rather than we walk around as virtual police."

With a presentation featuring potential branding from Durex, Marlboro
and Bacardi, Edward said that it's not Sony's intention to offer a
sanitised experience, and that more mature gamers can expect to see
the same products advertised online as in the real world.

"It's relatively simple to be confident that somebody is over 18. So
it's no problem to have areas that are only open to those aged 18
years' and over. We are able to do that quite comprehensively, we
have access to the log-in data that they use for the PlayStation
Network," offered Edward.

"Undoubtedly there are going to be some things and some brands that
we are not going to want to be involved in the environment at any stage.

"But a large proportion of our demographic is over 18 so we will make
a point of catering to that demographic =96 we certainly don't want to
dumb everything down to the lowest common denominator," he said.

Michelle Childs
Head of European Affairs
Knowledge Ecology International
michelle.childs@cptech.org