[A2k] new report: Consumers as innovators

[Michelle Childs]

Its worth looking at a new report from the UK National Consumer Council on
the 'User innovation revolution' Its in very accessible language with
interesting examples.

http://www.ncc.org.uk/publications/innovation_revolution.pdf

< SNIP> 'With case study examples from mountain bikes to social services,
This report highlights where consumers have helped to lead business
innovation, creating new products or services that are more tailored to
customer needs. Highly acclaimed author, Charles Leadbeater, concludes
that companies can work more effectively with user-innovators by following
six basic rules...'

It also highlights how too stringent IP protection will kill off user
driven innovation, and how such innovation can be a key driver of economic
wealth creation, so government policy makers need to take a new look at
their innovation models.

Michelle

--
Michelle Childs -Head of European Affairs
Consumer Project on Technology in London
24, Highbury Crescent, London, N5 1RX,UK.
Tel:+44(0)207 226 6663 ex 252.
Mob:+44(0)790 386 4642. Fax: +44(0)207 354 0607
http://www.cptech.org

Consumer Project on Technology in Washington, DC
1621 Connecticut Ave, NW, Washington, DC 20009 USA .Tel.:
+1.202.332.2670,Fax: +1.202.332.2673

Consumer Project on Technology in Geneva
1 Route des  Morillons, CP 2100, 1211 Geneva 2, Switzerland
Tel: +41 22 791 6727