[A2k] Copyright Tool Scans Web For Violations - Is Vint Cerf and Google/ouTube too late?

[Jeff Williams]

All,

  See:

http://online.wsj.com/public/article/SB116640468524853020-jD46fkyB33ZgQiMfJcpSZ4LqgLA_20071218.html?mod=blogs

The Wall Street Journal is reporting on a tech start-up that proposes
to offer the ultimate in assurance for content owners. Attributor
Corporation is going to offer clients the ability to scan the web for
their own intellectual property. The article touches on previous use of
techniques like DRM and in-house staff searches, and the limited
usefulness of both. They specifically cite the pending legal actions
against companies like YouTube, and wonder about what their
attitude will be towards initiatives like this. From the article:
"Attributor analyzes the content of clients, who could range from
individuals to big media companies, using a technique known as 'digital
fingerprinting,' which determines unique and identifying characteristics
of content. It uses these digital fingerprints to search its index of
the Web for the content. The company claims to be able to spot a
customer's content based on the appearance of as little as a few
sentences of text or a few seconds of audio or video. It will provide
customers with alerts and a dashboard of identified uses of their
content on the Web and the
context in which it is used. The content owners can then try to
negotiate revenue from whoever is using it or request that it be taken
down. In some cases, they may decide the content is being used fairly or
to acceptable promotional ends. Attributor plans to help automate the
interaction between content owners and those using their content on
the Web, though it declines to specify how."

Regards,

--
Jeffrey A. Williams
Spokesman for INEGroup LLA. - (Over 134k members/stakeholders strong!)
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