UK approves tobacco ads ban, says research (fwd)

[Robert Weissman <rob@essential.org>]

UK approves tobacco ads ban, says research
by Reuters [WN] via NewsEdge

LONDON, Reuters [WN] via NewsEdge Corporation : Most Britons welcome the
imminent ban on tobacco advertising on television but only around one
fifth would support barring ads targeted at children, according to new
data.


European advertisers, agencies and broadcasters are mounting a concerted
campaign against moves within some European Union countries to widen a
Swedish ban on chidren's television advertising.


But CIA MediaLab said on Tuesday that new research showed that 80 percent
of British parents did not object to TV adverts aimed at children.


CIA MediaLab is a division of CIA Medianetwork, the media planning and
buying organisation which is part of communications group Tempus Plc
<TSG.L>.


It said 52 percent of people believed that tobacco adverts should be
banned from TV, followed by 30 percent for so-called Alcopops - soft
drinks mixed with alcohol.


The data showed that 25 percent of all adults wanted to ban children's ads
but the number fell to 20 percent of parents.


Almost 30 percent of women wanted all alcohol adverts banned against 18
percent of men but only nine percent of men wanted a bar on sanitary
products advertising compared with 23 percent of women.


The British government announced in June that it would bring forward a ban
on all tobacco advertising to December 10, two years before a European
deadline.


((David Cowell, London Advertising Newsdesk, +44 171 542 2809, fax +44 171
542 2929, email adnewslon@reuters.com)) REUTERS