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Fwd: Re: AM-INFO Marketing at its best
I have forwarded parts of a private communication at the suggestion of the
Unfortunately, much of today's communication goes for the gut. Or
perhaps, in the case of most marketing strategies, the brainstem. Reason
plays little part in trying to convince you that you NEED a product you never
heard of before. So they use an approach designed to reach past your
neocortex (the part that evolution awarded to the few) and appeal to those
areas of your brain that you share with your reptilian ancestors. You say
"gut level" because these parts of the brain actually do regulate hormonal
changes that literally affect your gut, and, in fact, your whole body, in addition
to your brain. You might think that technical products would be the exception.
But not when they are being sold to the masses of non-technical people. The
"market" would be too small if it were restricted to people who actually "need"
and efficiently use computers. Small market - steep prices. Big market -
lower prices. But to appeal to the big market you start to change the product
until it is no longer what the small market desired in the first place. And you get
a computer with vivid colors, flying toasters and 1,000 fonts that can't handle
more than a few simple calculations without crashing. But it LOOKS COOL!
And that includes many management types responsible for purchasing
decisions that they don't actually have to deal with when the product fails
to perform as advertised. The marketing approach is product-independent.
It might as well be drugs (legal or otherwise), soap, or an article of clothing
with the "right" stranger's name on it. And when you forget that you need a
peice of software to actually DO something, and concentrate on the sale of
an "image" or "idea", you can make a lot of money selling and waste a lot of
money buying. I can't stop the Pied Piper of Madison Avenue from talking
the average Joe out of his pay check. But I truly resent the repercussions
that that money/power has in the areas of software and hardware that I do
need as a professional to do my research and try to prevent real human suffering.
We've covered this ground in ever diminishing circles (Lorenz would be excited)
and we have not changed anyone's opinion. Each "side" has gleaned whatever
new information/ammunition to support their perspective. My hopes for this activity
are that those whose resolve may have been dissolving in the face of the thought
that they were alone, are heartened to find kindred spirits, and additional glimmers
of the truth.
To borrow from a recent TV show concerning an ancient organization that appears
to stand for fighting the good fight.................this is who we are.
Glenn T. Livezey, Ph.D.
Director of Perinatal Research
Division of Maternal-Fetal Medicine
Department of Obstetrics & Gynecology
University of Nebraska Medical Center
600 South 42nd Street
Omaha, NE 68198-3255