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SA Smoking Battle Rages (fwd)




Sunday Times (South Africa)   
                               18 October 1998

                                                       Insight 

                                 The charge of the 'light-up'
                                 brigade

                                  Tomorrow, Parliament's health committee
will hear submissions on legislation aimed at curbing tobacco
                                  advertising and smoking in public. RAY
HARTLEY looks at the arguments for and against the law

                            
                              THE chairman of Parliament's health committee, Dr
                              Sokhaya Nkomo, gave up smoking last week as the
                              most widely lobbied legislation ever to hit
Parliament, the
                              Tobacco Products Control Amendment Act, was
                              introduced in the National Council of Provinces.

                              Nkomo's decision to quit was wise. Once the
law his
                              committee is considering is passed, he will be
unable to
                              smoke in his office in Parliament, in the
corridors, in the
                              canteen, in the bar, while playing snooker on
the second
                              floor, while travelling by taxi or while
dining at his
                              favourite restaurant.

                              The Bill with the portentous name has two major
                              objectives: the elimination of smoking in
public and the
                              ending of tobacco advertising. 

                              Both objectives have ignited a bonfire of
lobbying by
                              powerful interests. Tobacco companies and
those who
                              carry their advertisements have mobilised
against the
                              advertising ban, and the hospitality industry
has taken up
                              the cudgels against the ban on smoking in public.

                              Far from diluting her legislation, the
lobbying appears to
                              have hardened the attitude of Health Minister
Nkosazana
                              Zuma. Last week, a new clause empowering her to
                              control the strength of cigarettes was
inserted into the
                              Bill, giving her the right to declare in the
Government
                              Gazette how much tar and nicotine they may
contain.

                              And she has produced a law that is close to
                              loophole-free. To "smoke" is defined in the
legislation as
                              "to inhale, exhale, hold or otherwise have
control over an
                              ignited tobacco product, weed or plant", and
public place
                              means "any indoor or enclosed area which is
open to
                              the public and includes a workplace and a public
                              conveyance".

                              Having "control over" has no doubt been
included to
                              cover those who will put down their cigarettes
and claim
                              not to be smoking as a policeman walks by
their office
                              window. 

                              As if imagining the nooks and crannies of
Parliament
                              where Nkomo might retire for an illicit drag,
the law
                              specifies that a workplace also means "any
corridor,
                              lobby, stairwell, elevator, cafeteria,
washroom or other
                              common area frequented".

                              Among those fighting the total ban on smoking
in public
                              is non-smoker Luci Buckland of the
International Hotel
                              and Restaurant Association. Her message to the
Health
                              Department is: "We've got a reasonable
solution based
                              on correct ventilation that can accommodate
smokers
                              and non-smokers." Her association wants Zuma to
                              adopt the British model, where restaurants,
hotels and
                              the government are negotiating a compromise
that will
                              protect the rights of non-smokers to clean air
and not
                              alienate smokers from these institutions. 

                              What exactly the impact of the ban on public
smoking will
                              be on restaurants and hotels remains a matter for
                              speculation. Says Hugh von Zahn, the chairman
of the
                              SA Restaurant Association: "We're concerned
about job
                              losses." He says that when a smoking ban was
                              introduced in California and in Massachusetts,
                              restaurants lost 20 percent of their business.

                              Von Zahn, also a non-smoker, runs a restaurant in
                              Simon's Town. With much of its seating in the
open air,
                              his smoking patrons are likely to continue to
climb into
                              Sunday breakfast on his patio and light up
afterwards
                              without fear of breaking the law. That, of course,
                              depends on whether the umbrellas, the awnings
and the
                              leafy canopy of trees outside count as the
trappings of an
                              "enclosed area", something lawyers will no
doubt spend
                              many hours in court trying to establish. 

                              Zuma's reply to the concerns of the hoteliers and
                              restaurateurs is to point out that more than
70 percent of
                              smokers and 90 percent of non-smokers support
                              restrictions on smoking in public places. Far from
                              leading to job losses, she says, a reduction
in smoking
                              "would lead to a nett gain in employment in
all other
                              sectors of the economy".

                              Quoting from a University of Cape Town study on
                              employment in the tobacco manufacturing sector
in the
                              50 years ending in 1995, she says: "Let us not
be fooled:
                              the principal contribution of the tobacco
industry is not as
                              a source of employment or revenue, but its
contribution
                              is in the leading role it plays as sources of
illness and
                              premature death."

                              But the jobs debate has not been confined to the
                              slanging match between Zuma and the tobacco
industry.
                              Also ranged against Zuma are members of the ANC's
                              trade union federation ally, Cosatu. Unions
under its
                              umbrella, like the Food and Allied Workers
Union and
                              the SA Commercial, Catering and Allied Workers
Union,
                              are concerned at potential job losses that
will be caused
                              by the law.

                              Fawu's Reza Daniels is frustrated at Zuma's
refusal to
                              bend to pressure, even from her party's
political allies.
                              "She has not consulted us, she's spoken to us, but
                              remained intransigent to our suggestions."
Daniels, who
                              made "an educated choice" to quit smoking,
argues that
                              those who work on farms producing tobacco in
remote
                              rural areas will not easily find employment if
they lose
                              their jobs. 

                              The 45 000 workers who may be laid off could
raise new
                              problems for Zuma. "We're going to get to a
point where
                              smoking is no longer a problem, but
malnutrition will be
                              a Department of Health problem." 

                              On Zuma's "second front" - her ban on tobacco
                              advertising - the war of words has raged as
fiercely.
                              Those opposed to the ban have been led by the
Tobacco
                              Institute of Southern Africa, which has hired
the Sussens
                              Group to help it communicate its case. The
institute has
                              been trying to steer the debate away from the
health
                              consequences of smoking and onto the more
                              fashionable terrain of freedom of speech. Says the
                              submission the institute is to put before
tomorrow's
                              committee hearings: "Constitutionally
protected rights
                              and freedoms, such as intellectual property
and freedom
                              of expression, are impinged upon."

                              The Bill has effectively imposed "an almost
total ban on
                              communication by tobacco companies and other
parties
                              about tobacco products", says the institute.
And, it says,
                              Zuma has not consulted properly, has not passed on
                              information and has been "vague and ambiguous"
in the
                              legislation which will "result in a multitude
of unintended
                              consequences".

                              On the constitutionality of her actions, Zuma
says a
                              choice must be made: "If commercial speech needs
                              protection, then so, emphatically, do children
also need
                              protection. Almost every constitution
worldwide, including
                              our own Constitution, permits restrictions on
freedom to
                              protect the welfare of the public." Her job,
she says is to
                              "keep the tobacco industry's hands off kids"
by banning
                              all advertising, promotions and sponsorships.

                              Among those not impressed with Zuma's
intransigence
                              on the legislation is the recently formed
Freedom of
                              Commercial Speech Trust, which will not be
attending
                              this week's hearings.

                              It objects to what it sees as a determination
by Nkomo
                              and Zuma to push through the legislation
without taking
                              into account the views of those making
submissions.

                              The 180 written and verbal submissions are to be
                              presented to the committee, with each party
having 15
                              minutes to talk on its proposals and to field
questions. In
                              the words of Nkomo: "We are balancing openness
with
                              efficiency. You've got conflicting fundamental
rights - the
                              right of access to health and the right to
freedom of
                              expression. In the interests of the greater
majority, the
                              government has got to intercede on behalf of
the weak."

                              The brevity of the hearings and the chairman's
strong
                              views could make Nkomo's committee seem like a
                              pliant rubber stamp. Over the two days, Nkomo
will have
                              to show that he is willing to take seriously
the concerns
                              of the myriad opponents of the Bill without
compromising
                              legislation that the ruling party has pegged its
                              pre-election reputation on.

                              More immediately, he will have to sit through
the most
                              difficult week of his parliamentary career
without lighting
                              up. 

                              Will he ever smoke again? "If I can survive
next week, I
                              think I'll be okay," he says.